With more than 25 years in retail (large and small brands), buying, marketing, wholesale and sourcing, I set up my own business in 2012 to help SMEs define their purpose and develop a clear plan for success. This includes strategic thinking to build the customer base and gain competitive advantage, as well as developing self-awareness about what matters most to you personally. With information overload, markets in meltdown, and simply too much to do in the day, successful business leaders develop the skills to focus on the few things which really matter. I now work in all business sectors, from insurance to engineering, from fashion to food - because every business needs to know where it is going, and why its people and customers would want to come on the journey. I am a professionally qualified coach as well as a business growth expert and it is this blend that has allowed me to support more than 200 businesses achieve their goals.