Launching a B2B website? Watch this webinar first!
Location: The GA, Federation House, 10 Vyse Street, Birmingham, 10 Vyse Street, Birmingham, West Midlands, B18 6LT
For over 20 years Aspin has been developing trade websites for distributors and manufacturers in the Giftware sector. In this webinar we will draw on this experience to explore some of the key factors that make the difference between delivering a superb eCommerce project or solution or simply a mediocre one.
We will examine how the launch of a new trade site provides an opportunity to re-visit key questions such as:
· Why are we doing this? – what are the fundamental objectives and what outcomes are we seeking to achieve both financial and non-financial?
· Which customer sets are we targeting and how will each of them benefit with us as their supplier.
· Who “owns” the B2B portal and what role should they, and others in your organization play, in promoting the use of the site?
· How do we overcome reluctance from customers and staff when it comes to trade website “adoption”?