Event
Protecting Beauty Innovation and Consumer Safety on TikTok Shop
Date:
Location:
In beauty, the same dynamics driving growth are also fuelling imitation. And it’s accelerating. What starts as “alternative” discovery can quickly escalate into dupes and counterfeits, with impersonation leading to consumer confusion and its a real risk to their safety.
On 1 July, we’re joining TikTok Shop to tackle what this means for beauty brands right now, and what a more strategic response looks like when copycats move faster than traditional enforcement.
Joining us:
▪️ Olivia Mazzucotelli, TikTok Shop
▪️ Kelly A Dobos MS, MBA, University of Cincinnati
We’ll discuss:
- How creator influence, algorithmic discovery and frictionless purchase are reshaping the beauty threat landscape.
- Where dupes, counterfeits and impersonation create distinct commercial, legal and reputational challenges.
- Why beauty is especially exposed through clean claims, sensorial branding, formulation trust and product safety expectations.
- Why unprotected innovations such as formulations, packaging and ingredient IP leave brands more vulnerable to copycats.
- What stronger monitoring, escalation pathways and platform collaboration should look like in practice.
If your brand is investing in innovation, community and social commerce, this is the conversation to be a part of.
Register here: https://lnkd.in/d7XyiY4F?