Event
The London Fragrance Show
Date:
Location:
The London Home Fragrance Show is a new, dedicated business event created specifically for the home fragrance sector, bringing together the entire supply chain for home scents including brands, retailers, distributors, and suppliers. Why visit? • First dedicated show entirely focused on home fragrance • International exhibitor line up - find products you won't find at any other UK event • Perfectly timed in July for planning Christmas sales • Free seminar theatre to learn about the developments and new products in the sector • Discover new home fragrance products to add to your collections
MARKET OVERVIEW
UK & European Fragrance Market Data & Insights:
The UK home fragrance market is valued at over over £700m, with a compound annual growth rate of 4–6% over the last five years
Europe's home fragrance segment exceeded €4.5 billion in 2023, forecast to reach €6 billion by 2027
Top product categories:
• Scented candles (40% of sales)
• Reed diffusers (25%), Room sprays (15%), Wax melts (10%)
Premium and natural product launches account for over 60% of new releases since 2022
E-commerce now represents 35% of market volume and is growing at 8–10% annually
The “natural & sustainable” segment drives more than 35% of the sector's total value despite being 20% of total volume