Event
The London Fragrance Show
Date:
Location:
The London Home Fragrance Show brings together the entire supply chain for home scents, providing a curated, premium platform for brands, distributors, and retailers. Launched by Honegger Ltd, in association with The Fragrance Foundation, the event will offer: - Exclusive UK focus with an international outlook - High-end exhibition environment designed for brand positioning and business development - Direct business matching, trend≠focused seminars, and tailored visitor experiences - Conceived to facilitate return on investment and foster lasting business partnerships in a thriving, competitive market
MARKET OVERVIEW
UK & European Fragrance Market Data & Insights:
The UK home fragrance market is valued at over over £700m, with a compound annual growth rate of 4–6% over the last five years
Europe's home fragrance segment exceeded €4.5 billion in 2023, forecast to reach €6 billion by 2027
Top product categories:
• Scented candles (40% of sales)
• Reed diffusers (25%), Room sprays (15%), Wax melts (10%)
Premium and natural product launches account for over 60% of new releases since 2022
E-commerce now represents 35% of market volume and is growing at 8–10% annually
The “natural & sustainable” segment drives more than 35% of the sector's total value despite being 20% of total volume