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High-Traffic Venue Selection: Understanding Consumer Demographics and Traffic Patterns
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Did you know you can reach an average of 500,000 customers weekly in a leading shopping centre in the UK? High-Traffic Venue Selection: Understanding Consumer Demographics and Traffic Patterns is the second instalment to the 5-part webinar series presented to you by the Giftware Association in partnership with SpaceandPeople. The webinar will allow retailers and suppliers across the UK to identify the ideal venue to achieve their business goals.
Using case studies and real-world demographic data, this session helps you match your business to the most suitable high-footfall venue, and the shoppers within.
With nearly 25 years of experience helping businesses launch and scale across the UK, SpaceandPeople brings real-world expertise rooted in data and performance.
So far, we’ve established that customers want to connect with your brand, and pop-up retail transforms how you connect with them, offering an effective way to test markets, boost visibility and drive revenue.
But where should you connect with them?
In this second session, High-Traffic Venue Selection: Understanding Consumer Demographics and Traffic Patterns, the space specialists at SpaceandPeople will show you how to choose strategically - using shopper insights and data-led planning.
Key takeaways include:
✓ Reading venue data and demographics
✓ Matching your target audience with venue insights
✓ Real-world case studies and success stories
✓ Venue spotlights: shopping centres and travel hubs
✓ Choosing a high-traffic venue for your brand
This webinar series breaks down the basics and dives into the details - from business planning and venue selection to kiosk setup, logistics, and operational considerations. Throughout the series, we will explore real-world case studies showcasing the impact of pop-up retail.