Autumn Fair, the UK’s largest B2B retail trade show for Home, Gift & Fashion taking place on 7th – 10th September at NEC Birmingham, is thrilled to announce an unmissable line-up in its celebrated Greeting Cards, Stationery & Wrapping sector. This year’s event promises to be a joyful showcase of creativity, colour, and fresh thinking, as a host of first-time exhibitors and established names bring their latest collections to the UK’s leading marketplace for home, gift, fashion, and lifestyle.

Greeting Cards, Stationery & Wrapping at Autumn Fair is the ultimate destination for buyers seeking the most creative, fun, and colourful designs. From beautifully crafted cards and eye-catching wrapping papers to innovative stationery and paper decorations, this sector is set to inspire with collections that put pen to paper in style.

Greetings Lab Makes Exciting Debut Spotlighting Fresh Industry Talent

A highlight of this year’s show is the debut of Greetings Lab, a dynamic new force in the greeting card industry founded by sector veterans Adriana Lovesy and Simon Davis. With over 20 years of combined experience, Adriana and Simon are passionate about nurturing emerging talent and supporting small publishers to thrive and will bring a wave of fresh talent and creative energy to the show. “Unfortunately, many talented creators struggle to grow their businesses and often abandon their dreams after just a few years,” says Adriana. “At Greetings Lab, we aim to change that narrative by providing the guidance and resources needed to foster long-term success. Through a blend of in-depth courses, one-to-one consultations, mentoring, and expert talks, Greetings Lab equips creatives with the tools they need to thrive in a competitive market.”

As part of their Autumn Fair debut, Greetings Lab will present a curated showcase of eight talented mentees, none of whom have previously exhibited at the show. “We’re guiding each of them through the full exhibiting process, from stand design to sales strategy,” says Simon. “Our goal is to ensure their debut is not only successful but also a springboard for long-term growth.”

Buyers at Autumn Fair can expect a vibrant and inspiring display of original greeting card designs that reflect the diversity, creativity, and entrepreneurial spirit that Greetings Lab champions.

Meet the Next Generation of Creators:

Love Loss Discoballs: Modern, honest cards for grief, love, friendship, and life, designed to bring comfort and light, even in the darkest times.

Stoats & Weasels: Playful, colourful cards with a never-grow-old sense of humour, from puns to bold typographic designs.
Little Roglets: Award-winning, hand-painted characters and joyful greetings, including a new line of notebooks launching at the show

Dotty Black: An independent greetings and stationery brand creating bright and bold, colourful cards with uplifting messages, and hand lettering that spreads positive kindness.

Lydia London: A fun, whimsical illustration-led gifts and stationery brand designed by Lydia Evans, taking inspiration from diving in the ocean, wild swimming, fashion illustrations of the 50’s and her two mischievous family cats.

Always with Love: Always with Love is a greetings card publisher founded by designer and lettering artist, Emily Gorham and born out of a love of typography and a desire to spread joy.

The sector’s vibrant offering continues with new designs from leading and emerging brands, including Alex Sharp Photography, Ginger Betty, Tiger Feet, Raspberry Blossom, Bewilderbeest, Brainbox Candy, Cardgains, Five Dollar Shake, From You to Me, Heyyy, Kenji (UK), Life Charms, Louise Tiler, Marina B, N Smith & Co, Natural Partners, Ohh Deer, Paper Salad Publishing, Rush Design, The Art File, Twizler, VENT for Change, WOW Products, as well as newcomers Laura Darrington, Cummings and Papyrus, and the magical new interactive oracle and meditation cards from Jellow Cards and Gifts.

Don’t miss the dedicated Greetings New Business Pavilion, featuring Zoë Doodler, Holly Sweet illustration, IZZOO and Rei.

Meet the Greeting Card Association

Join the Greeting Card Association (GCA) at Autumn Fair on Monday 8th September, 11am–2pm, at their stand to meet the team and discover how the UK’s leading card industry trade body is supporting publishers, retailers, designers, and suppliers nationwide. Learn more about the GCA’s vital work championing the £1.5bn greeting card sector and find out how to get involved in key industry initiatives including:

Thinking of You Week (15th Sept): Inspiring card-sending for wellbeing
Festive Friday: Celebrating early Christmas card sending
#Cardmitment: Showcasing the emotional power of cards

Meet CEO Amanda Fergusson and Marketing & Events Co-ordinator Danielle McCarthy to hear how the GCA helps businesses grow and keeps card-sending close to the nation’s heart. To book a meeting, email: hello@gca.cards.

Soraya Gadelrab, Event Director of Autumn Fair says, “Autumn Fair 2025 is the place to discover the next big thing in Greeting Cards, Stationery & Wrapping. Join us at the NEC and be inspired by the creativity, innovation, and entrepreneurial spirit driving the industry forward.”

Whether restocking for Q4, discovering new ranges, or forging new supplier relationships, Autumn Fair remains the essential event for the retail trade calendar - bringing together over 800 leading brands and 12,000+ retail buyers for four days of high-impact product discovery ahead of the busiest season in retail.