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Autumn Fair, UK retail’s inspirational shopping destination for Home, Gift and Fashion, has announced the launch of its new campaign theme promising a celebration of newness and original products that will bring retail stores to life, putting the spotlight on the allure of the ‘shop window’ and the best of British suppliers.


Following constructive dialogue with key partners, buyers and loyal brands, Autumn Fair returns on the 1st – 4th September at NEC Birmingham with a renewed focus on independent retailers.  Placing the buying experience at the forefront, the show revamps as the indispensable destination for buyers to explore a wealth of new and captivating products. Recognising the importance of swift transitions from the show floor to the shop window, Autumn Fair will curate a selection of over 500 suppliers primed to deliver on smaller minimums, establishing the event as the retail industries go-to for independents seeking seamless and efficient sourcing.


Showcasing its importance in the retail calendar, Autumn Fair 2024 will host the retail market’s bellwether brands in every major sector across Home, Gift, and Fashion with over 30% of brands exclusive to the show. The September buying show will also celebrate the best that Britain has to offer, paying homage to the British suppliers who are able to fulfil quick turnarounds with new products on small order quantities to cater to the evolving needs of the indies.


Attracting a diverse array of independent retailers eager to rejuvenate their product offerings for the bustling year-end season, Autumn Fair has introduced entry-level exhibitor packages and pavilions to satisfy the desire for newness and enable new businesses with fresh ideas the opportunity to meet their first customers.


Jackson Szabo, Portfolio Director, Autumn Fair says, “We’ve listened to all the constructive feedback from our community, and we’re excited to bring a new energy and focus to Autumn Fair. From the show floor to the shop window, every retailer wants to be inspired with original products that they believe will bring their stores to life. Autumn Fair is where buyers come to shop. Where products discovered at the show are of such exceptional quality that they deserve a prime spot in shop windows. Independents flock to Autumn Fair to replenish inventory for end of year (peak season), and the buying trend is now little and often. With limited storage capacity and lower cash flow, this buying strategy is necessary to prepare for the increase in end of year sales. Autumn Fair provides the last opportunity in the year for product exploration.


“We will be putting buying at the forefront of everything we do. We’ll be revamping the way buyers shop the show with improvements to the onsite experience, website, registration and more to help them best prepare and get the most out of the show. We’ll be creating more trails and buyer experiences to enable them to find the right brands. Indies need to make every second away from the store count. They need to be efficient and effective especially during a busy time of the season, and Autumn Fair will be their trusted resource to shop the brands that can make a difference for them now.”


Samantha Gibbs, owner of Nest, a trio of giftshops in Leicestershire adds, “Autumn Fair is a staple in my buying schedule. It punctuates the season shifts and provides huge opportunities to shop new products that will be available for the Autumn/Winter. This guarantees your shop windows are looking as fresh, current and relevant as they can be, and without the fair it would be far harder to achieve that!”


For more information please visit 


Autumn Fair

1st – 4th September 2024

NEC Birmingham 

About Hyve 

Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone's expectations of events and is using cutting-edge technology and data to amplify their transformative potential. Hyve's portfolio includes world-renowned brands such as Shoptalk, Bett, CWIEME and Fintech Meetup.

Keywords: Trade Show, News, Autumn Fair

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