Registration is now open for Speciality & Fine Food Fair 2025, the UK’s leading showcase of artisanal food and drink, returning to Olympia London on 9-10 September 2025.  Set across two packed days, the Fair brings together cutting-edge products, innovative new brands and expert insight under one roof, offering an unrivalled opportunity for buyers, chefs, retailers and hospitality professionals to explore the future of fine food and drink.  

Visitors can expect to discover the most exciting emerging producers from across the UK and beyond, with international stands from the United States, South Korea, Turkey, Germany, Spain, Belgium and more. With curated content, tastings and demonstrations throughout the venue, the Fair provides a vibrant, hands-on experience tailored to uncovering standout products and game-changing trends.  

At the heart of the show, the Food for Thought stage will return with a dynamic programme of panel discussions, thought leadership and trend forecasting from top names in the industry. Kateline Porritt, Head of Trends at Egg Soldiers, is among the confirmed speakers and comments:  

“Very excited to be talking at Speciality & Fine Food Fair this year as we continue in this run of unprecedented tough years for our food businesses. I’m offering a lighthouse of insight to guide visitors through the changing scene of GLP-1s, geopolitical news, and Gen Z social shifters.”  

“Our forecasted trends are researched and defined to have real impact and action to solve the challenges facing our partners in food service, hospitality, producers and retailers.”  

This year sees a number of exciting new features introduced. At the heart of the show floor, The Village Square will provide a lively hub for tastings, informal networking and meaningful conversations. It will also play host to sessions led by key partners including Cotswold Fayre, Diverse Fine Food and Invest NI.  



Following the success of its 2024 edition, Pitch Live in partnership with IND!E returns even bigger and better for this year’s event, showcasing innovative suppliers and emerging startups. Producers will present their innovations directly to a panel of influential buyers from Ocado, Selfridges, Booths and independent retailers such as Macknade and Laura’s Larder. Pitch Live will run alongside the brand-new IND!E Pavilion, showcasing the very best in emerging food and drink talent.  

Another show favourite making a bigger return is the Start-Up Village, which has expanded for 2025 to meet growing demand from early-stage producers. Confirmed exhibitors include HOTBUBU, offering condiments inspired by Korean flavours; RamTang’ Cello, with its unique twist on traditional limoncello; Oh Raw!, known for raw, flavour-packed fruit snacks; and Honey Hills, bringing award-winning honeys from the Carpathian Mountains in Romania.  

The show floor will also bring together leading wholesalers and distributors, with buyers able to explore the latest ranges from names including Cotswold Fayre, Diverse Fine Foods, Lituanica, Rowcliffe, Alsop & Walker and Quality Confectionery Wholesale. From ethical sourcing to heritage recipes, these suppliers represent the full spectrum of premium food and drink.  

Other key areas of the Fair include the Drinks Quarter, which will present a broad selection of beverages including craft spirits, nootropics, coffees and teas. The Wine Cellar will guide visitors through an expertly selected range of wines, while the Great Taste Deli will showcase award-winning products recognised by the Great Taste Awards. For producers seeking guidance, the Producer Advice Hub offers free one-to-one sessions with industry experts on topics ranging from marketing and branding to certification and allergens.  

The Speciality & Fine Food Fair Awards return on day one of the Fair to recognise excellence across the industry. Categories include New Product of the Year (UK and International), Small and Large Independent Retailer of the Year in partnership with BIRA, DEI Champion, Not Yet on the Shelf, Outstanding Industry Champion and, new for 2025, Outstanding Regional Star.  

Nicola Woods, Event Manager for Speciality & Fine Food Fair, says: “This year’s Fair is packed with inspiration, innovation and opportunity. Whether you’re sourcing new suppliers, discovering the next big trend or reconnecting with peers, there’s never been a better time to register and be part of the conversation shaping the future of food & drink.”  

Paul Donoughue, Owner of Green & Lovely, comments: “Speciality & Fine Food Fair has become a firm date for our diaries, and it is considered essential to the success of our business. It’s here we get to scope out exciting new products and the producers behind them, to catch up with existing suppliers to see what they are up to and to see what new plans we can hatch.”  

Daniel Smith, Managing Director at Barbury Hill, adds: “We enjoyed every moment, engaged in meaningful conversations, and found ourselves truly inspired. Speciality & Fine Food Fair plays a crucial role in shaping our winter and Christmas collections.”  

With more content, more innovation and more opportunities than ever before, Speciality & Fine Food Fair 2025 is set to be the must-attend event for anyone serious about the future of food and drink.  

Speciality & Fine Food Fair takes place at Olympia London on 9-10 September. Find out more about everything happening at this year’s event, and register to attend, at specialityfinefoodfairs.co.uk.