Speciality & Fine Food Fair, the UK’s leading showcase for artisan food and drink, is broadening its exhibitor base to welcome a wider variety of premium non-food products, including giftware, homeware and lifestyle items.

The Fair takes place on 9-10 September at Olympia London and provides a platform for a diverse range of artisan brands from across the UK and around the world. 

This move is designed to appeal to the growing number of independent retailers – such as farm shops, delis, garden centres and concept stores – seeking curated product ranges that combine quality food and drink with complementary gifting and lifestyle lines. 

With a reputation for innovation and a loyal following from the food and drink retail and hospitality sectors, Speciality & Fine Food Fair is uniquely positioned to provide a platform for cross-category inspiration. The addition of giftware brands reflects the evolving needs of today’s buyers, who are increasingly looking to create immersive and experience-led retail environments. 

Chris Workman, Marketing and PR Manager for the Giftware Association, commented: “It’s very exciting for us to see a diverse range of gift and non-food brands exhibiting at a primarily food-focused event like Speciality & Fine Food Fair. This growing presence reflects the ever-evolving landscape of our industry – and one that sees brands embrace creativity, cross-category collaboration, and the understanding that today’s buyers are looking for more than great taste. They are seeking experience, stories, and products that complement each other. 

“For retailers, this offering of food and lifestyle products opens up new opportunities to create unique and engaging spaces within store. It’s a powerful reminder that our industry is not only diverse in its products but also holds massive potential to reach new audiences.” 

Nicola Woods, Event Manager for Speciality & Fine Food Fair, added: “We’re excited to welcome more lifestyle and giftware brands to the Fair as we continue to reflect the buying patterns of independent retailers across the UK. From artisanal candles and home accessories to sustainably made kitchenware and quality giftware, these products add real value for our visitors and sit perfectly alongside our curated food and drink offering. 

“If you’re a brand looking to meet buyers from farm shops, delis, garden centres and other specialist outlets, we’d love to hear from you.” 

Speciality & Fine Food Fair 2025 will take place from 9-10 September at Olympia London, offering an inspiring showcase of premium products, trends and innovation for the speciality retail and hospitality sectors.