Alexander Thurlow is a small 3rd generation family business which was established in 1949 in London by Alexander Thurlow Senior as a fashion jewellery wholesaler. He was joined by his son Alex in 1960, who helped move the business into jewellery importing, supplying wholesalers across the UK. Over time Alexander Thurlow’s reputation grew across the UK as a reliable, trustworthy fashion jewellery wholesaler. In 1979 Stephen Alexander Thurlow joined, adapting the business into what it is today. Stephen reinvented Alexander Thurlow away from mass produced fashion jewellery and has steered the business into the beautiful world of hand finished flower jewellery. With the Covid pandemic came the start of our retail journey, allowing us to take our floral jewellery across the breadth of the UK and to international markets far and wide.