Aurora World is a global designer and manufacturer of high quality plush toys and gift products. Founded over four decades ago, the business is known for combining creative design with exceptional attention to detail. From much loved soft toy collections to innovative licensed and seasonal ranges, Aurora World products are created to inspire joy across all ages. With strong in house design teams and a commitment to responsible sourcing and safety, the company delivers reliable, well made ranges trusted by retailers worldwide. Creativity, quality and care sit at the heart of everything Aurora World creates.