Event
Aspin Workshop - Developing a Trade Website to Build Brand Value
Date:
Location:
For over 20 years, Aspin has helped distributors and manufacturers in the giftware sector promote and sell their products more effectively through the use of smart sales applications and trade websites. In this high-energy workshop, we will encourage members to re-examine their company's value proposition and demonstrate how their B2B website and wider digital presence can become a powerful extension of their sales team by clearly reflecting their values, personality, and brand promise.
Why it matters?
An on-line presence that accurately represents your business and what it stands for:
- Makes it easier for buyers to purchase from you.
- Builds trust and credibility.
- Helps you stand out from your competitors.
Who should attend?
- Whether you:Are deciding whether to invest in digital trading
- Are in the middle of implementing a trade website
- Already have a long-established online portal but feel it could be improved in some way
…this workshop will offer insights, tips, and practical takeaways you can apply immediately.
What we will explore together
Led by Aspin’s Head of Marketing, Lizzi Benger, this practical, hands-on session will encourage members to:Step back and reflect on their value proposition.
Identify key audiences and map which services/products each audience cares about.
Use a brand language framework to define messaging that reflects your brand personality.
Registration DetailsBecause of the interactive nature of the workshop the event will be limited to 10 attendees.
Registrants will receive a pre-workshop workbook which they will be encouraged to complete during the session.
Please register using the link: https://us02web.zoom.us/meeting/register/ryTNvMfIQtO2uDyujtWa3A