Event

the giftware association

The Gift Shift - How the cost of living is rewriting the rules of Christmas Gifting

Date:

Location:

The Gift Shift - How the cost of living is rewriting the rules of Christmas Gifting

We’ve just wrapped our new national study, The Gift Shift, uncovering how the cost-of-living crisis is reshaping Christmas gifting. From no-gift pacts to second-hand presents and rising Black Friday cynicism, Christmas 2025 is shaping up to be anything but business as usual.

Join us as we lift the lid on who’s cutting back, who’s trading down, and who’s hunting smarter. Discover what these shifts mean for brands heading into the most critical retail period of the year - and the opportunities waiting for those ready to adapt.

Miss this and you miss the blind spots your competitors will be acting on.

SPEAKERS

Jacqueline Tarry, Co-Founder & Chief Strategy Officer - Lunar Intel

Jacqueline connects the dots between people, culture, and commercial opportunity. She translates raw human behaviour into strategies that brands can bank. She's worked with more household names than your average shopping trolley - Lucozade, Foster's, Becks, Carlsberg, Calgon, Woolite, Danone - helping giants and challengers cut through noise and stay on the right side of relevance.

Bradley Meersand, Group Sales & Marketing Director - Lunar Group


From the shop floor sparkle of Selfridges to launch campaigns and activations for Dior, Pat McGrath and Charlotte Tilbury, Bradley’s been behind some of retail’s boldest brand moments. With over 15 years straddling agency life and brand strategy, he’s helped luxury icons and high-street names alike turn browsers into believers. Equal parts commercial and creative, he knows how to make brands shine where it counts – in hearts, headlines and on the bottom line. No beige thinking. No safe ideas. Just work that sells and stories that stick.

ABOUT LUNAR

At Lunar Intel, we decode what people really think, feel, and do. We explore the edges of what’s shifting through immersive qual and robust quant, and distil the noise into sharp, actionable truths. Whether it’s decoding a generational shift or pressure-testing value propositions, we equip brands with clarity and a strategy that’s commercially useful and creatively inspiring.

Date:

Location: