News & Articles
AN ALL-EMBRACING CHANGE FOR THE FRAGRANCE LOUNGE
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The Fragrance Lounge has been in operation since 1998 working primarily in the home fragrance and body care categories. In 2007 we moved from own label to branded goods and over the last 10 years we have been the proud distributor of two leading home fragrance brands – Paddywax and Abode Aroma.
We are always inspired by innovative merchandise and will continue to extend our product range and brand selection. With this in mind we have decided the name The Fragrance Lounge no longer reflects what we do or who we represent. We are an all-embracing, multi-faceted and diverse company specialising in home and gift products. We need a name to echo this and believe The Eclectic Lifestyle Company is the perfect choice.
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We constantly strive to provide our stockists with products that appeal to a broad customer demographic. We do this by selecting brands that offer a variety of styles, designs and price entry levels whilst ensuring quality is at its very best.
Our desire for diversity, newness and originality has led to us expanding our portfolio. We have a passion for stationery so felt this would be a natural category progression for us. We are therefore excited to announce we are now working with American brand DesignWorks Ink – a company that is determined to let the world know their hometown of Nashville is more than just a place of rhinestones and guitars. It is their mission to create products for writers of notes, letters, stories and everyday ramblings who have a love for great design, attention to detail and exceptional quality. Each design speaks to the personality of its owner – whether that means bold and beautiful or refined and functional. DesignWorks Ink is not just about paper though, it also offers a broad range of accessories including pens and pencils, key fobs, pencil cases and bags that are perfect for a weekend getaway.
Rest assured the changes we are undertaking will in no way affect our high level of customer service nor our desire to provide the very best advice and highest quality products. We will continue to work closely with both our suppliers and retail partners to develop innovative collections, encourage customer loyalty and generate repeat purchase. All of which will ensure long term business growth for us and our all-important stockists.
16-19 July 2017 –Home & Gift Buying Festival, Harrogate – Stand DP2-56
- Public release of our new name The Eclectic Lifestyle Company
- Official launch of stationery brand DesignWorks Ink
- Preview of Paddywax AW17 collections
3-9 September 2017 – Autumn Fair, NEC – Stand 3H44
- Official launch of Paddywax AW17 collections
For additional information and imagery please contact Rachel Parker:
T - 01829 730028
E - firstname.lastname@example.org (soon to be - email@example.com)