Brand Licensing Europe (BLE) is Europe’s only event for licensing, brand extension and brand collaborations.

Brand Licensing Europe (BLE) is Europe’s only event for licensing, brand extension and brand collaborations. It returns to Excel London from 7-9 October 2025 and is the number one opportunity for giftware retailers and manufacturers to discover thousands of brands their customers already love under one roof. Brands like Pokémon, The Gruffalo, Natural History Museum, Kellogg’s, Van Gogh – all ripe for collaborating with to create beautiful giftware for all ages.  

Brands shape who we are, what we do and how we feel. From the clothes we wear (a scarf from the V&A, perhaps) and the food we eat (Peppa Pig cookies anyone?), to the Liverpool Football Club branded mugs we drink our tea from and the Minecraft blankets our kids curl up under to watch TV, collaborating with a beloved brand is one of the most valuable ways for brands, manufacturers and retailers to connect with consumers, expand reach, loyalty and revenue, and drive sustainable business growth.   

Branded products help retailers and manufacturers stand out from the competition, giving consumers a chance to buy beautiful things featuring brands they have an emotional connection with. What’s more, we know brand licensing works because industry trade association Licensing International has just valued the global licensing industry at more than $369.6 billion, a yearly uplift of 3.7 per cent.   

Last year, almost 1,500 retailers came to BLE, including British retailers Asda, ASOS, Boots, Forbidden Planet, Frasers Group, Marks & Spencer, Next, Pets at Home, Poundland, Sainsbury’s, Selfridges, Tesco, WH Smith and many more - all of which sell giftware – to find new partners, network with retail peers and licensing industry professionals and enjoy first class educational content curated by industry experts at License Global.  

Brand Licensing Europe takes place from 7-9 October 2025 at Excel London. Visitor registration is open now and passes are free for giftware retailers and manufacturers