News & Articles

the giftware association


The GA caught up with recent entrants into our June competition of Gift of the year ' Gifts of Hope' to find out more about their products and how they are helping charities through this crisis. There is still time to enter our Gift s of the year competition which closes on 30th June. You can enter here

  1. Tell us about your business….

I’m Jo and I launched The Crafty Kit Company in 2012. At the time I was also running shops selling beads, wool and fabric. Creating kits using all the lovely materials to hand seemed a logical next step! I’ve always been crafty; my dad was a watercolour artist and my mum was and still is always knitting, sewing or crocheting something beautiful. I’m very lucky to have been able to turn my passion into a successful business.

  • How has your business been affected by Covid-19?

It would be fair to say that our business has thrived during the pandemic. I’m very grateful to sell a range of products that people really wanted to buy during lockdown. We’ve had our best 2 months in 16 years.

  • What prompted you to create a new product during this time?

I wanted to create a product that fitted with the rainbow theme and I also saw this as another opportunity for us to give back via our charity partnership with Buy One, Give One.

  • What can you tell us about your Gift of Hope?

Our ‘Gift of Hope’ is, coincidentally, called the ‘Rainbow of Hope’! It’s a needle felting kit containing everything you need to create a beautiful rainbow on a wool felt backing, framed in a round embroidery hoop all ready to hang on your wall or in a window.

  • Which charity does your Gift of Hope raise money and awareness for and why have you chosen them?

We are a ‘business for good’ and so it was easy for us to pick a charity to donate to. Through our partnership with Buy One, Give One, we are donating one £1 per kit which pays for a meal for a family in quarantine in the Philippines.  

  • Where can your product be purchased? Please share your web links so we can direct people to you:

You can purchase the ‘Rainbow of Hope’ on our website at

Go back