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Informa Markets’ Global Licensing Group launches Licensing for Retail Conference in Partnership with Licensing International

Informa Markets’ Global Licensing Group launches Licensing for Retail Conference in Partnership with Licensing International


·         Licensing for Retail: Planning for the Future takes place 19 April 2023 at Convene, London

·         Registration is now open at


Informa Markets’ Global Licensing Group is launching a new event for retailers – Licensing for Retail – in partnership with industry trade association Licensing International.


The inaugural Licensing for Retail conference – Planning for the Future – will take place at Convene, London, on 19 April 2023. A limited number of free tickets are available to vetted retailers. Non-retailers (licensees, licensors, brand owners, agents, and service providers) can purchase tickets. Booking is now open and discounts are available to Licensing International members.


Delegates from Brand Licensing Europe’s Retail Mentoring Programme will also be in attendance in their first event of the year, including delegates from Asda, Claire’s, FatFace, M&Co, HMV, New Look, John Lewis, Very Group, My 1st Years, Dunelm, Home Bargains, Tesco, and Morrisons.


“The Licensing for Retail programme has been designed 100 per cent with retailers’ objectives in mind,” explained Laura Freedman-Dagg, Global Licensing Group’s Head of Retail.


“By providing through-the-year content in addition to the Retail Mentoring Programme and Brand Licensing Europe (BLE), our goal is to help retailers understand more about how brands and customer fandom can drive their strategy forward and, as a result, maximise their use of brand partnerships to drive sustainable growth. This is so important right now, given all the challenges retailers are facing.”


Steve Manners, UK Managing Director and Head of Global Marketing at Licensing International, adds “we’ve been working closely with Informa to find ways to further engage with retailers and create relevant and informative programmes that demonstrate the value of licensing.  Licensing for Retail is a natural progression from our previous events, which we are confident will be of significant benefit to retailers, licensees, licensors, and agents.”


The content is designed to deliver practical takeaways that will help retailers to navigate the world of branded consumer products through trend presentations, case studies, and updates on the latest technological advances and will follow four themes throughout the day, with a special keynote address taking place before lunch:


·         Setting the Scene – The power of brands at retail

·         Licensing and You – How brand licensing is so much more than ‘brand slap’

·         The Future – How will brands be represented at retail in 5-10 years?

·         Coming Together – Licensors, Licensees, and Retailers


There will also be plenty of opportunities for peer-to-peer networking throughout the day and at post-event drinks.


Licensing for Retail is offering three ‘sponsored sizzle’ slots – the only sponsored content on the agenda – giving sponsors the opportunity for a short brand pitch. There will also be brand exposure opportunities within the venue, including product showcase options. Interested brands can email Laura Freedman-Dagg, or Steve Manners (


Licensing for Retail: Planning for the Future


9:00 – 10:10 
Registration and networking

Tea, coffee, mingle 
9:30 – 10:10 
Breakfast Briefing *Retail Mentoring Programme delegates only*
10:10 – 10:20 
Welcome and setting the scene for the day
Steve Manners, UK MD, Licensing International

Laura Freedman-Dagg, Head of Retail, Informa Markets
10:20 – 10:30 
Brand Sizzle 1 
Get to know a brand in 10 minutes. One of three speedy brand pitches designed to inspire your next potential partnership. 

Setting the Scene

10:30 – 11:00 

Brand Licensing: State of the Nation 

A look at emerging trends for 2024 and beyond. 
Ben Roberts, EMEA Content Director, License Global  
11:00 – 11:30 

Consumer Focus panel
An examination of shifting consumer habits and how brand licensing can be part of the solution to many of the challenges retail is facing.  
11:30 – 11:40 
Brand Sizzle 2 
Get to know a brand in 10 minutes. One of three speedy brand pitches designed to inspire your next potential partnership. 

Break and networking

12:00 – 13:00 
Keynote – to be announced 

Lunch and networking

14:00 – 14:10 
Brand Sizzle 3 
Get to know a brand in 10 minutes. One of three speedy brand pitches designed to inspire your next potential partnership. 

Licensing and You

14:10 – 14:45  
Brands with Purpose
A showcase of brand licensing as a force for good. 
14:45 – 15:30 

Licensing Chose Me…  

A panel discussion between leaders from the world of licensing and retail on how they got to where they are today and the qualities that will set you apart in this dynamic industry.

Followed by facilitated networking with the speakers.

Break and networking


The Future

16:00 – 16:45  
Beyond Online vs Physical Experience. How Will We Shop in 10 Years’ Time? 
An interactive presentation centred on the opportunity to engage with fans in an immersive and personalised way.    

Coming Together

17:00 – 17:45 

PANEL DEBATE – By the Industry for the Industry 

A chance to hear from licensing industry leaders on the issues affecting us right now and their predictions for the future.

Followed by a Q&A.



About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global magazine, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International.


About Licensing International
Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information and to utilize licensing’s definitive online resource.

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