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Sister Association, The National Association of Jewellers has re-launched their website. The new site is designed to make NAJ Members ‘fit for the future’ and is crammed full of helpful advice, support, resources and member-only benefits to ensure every NAJ member remains competitive and stays ahead of its competition. A team of volunteers and approved service providers have pooled their expertise for free within the site, to help the wider jewellery business community, achieve success.

One of the new features within the site is an innovative Better Business Healthcheck – an MOT for your jewellery business. This, coupled with an extensive list of forums allows businesses to benchmark themselves, share best practice, and plan their future growth.

But the biggest benefit is the front end of the website, which is focused on the needs of the public. NAJ Chief Executive Simon Forrester said “we have designed the website with the jewellery buyer/owner in mind. It showcases beautiful jewellery, has a ‘find a retailer’ and ‘find a registered valuer’ section, and over the coming months we will be expanding the range of support available, coupled with a PR push to ensure every jewellery purchase or valuation is via an NAJ member. Our goal is to put you in front of your customer base.” Members can submit pictures of their jewellery to feature on the site, and every company gets a page of their own to showcase their business.

The site also contains a search facility for you to find your next supplier. And the developments don’t stop there. Simon continues “over the coming months we will be expanding the site, so look forward to further progress in the months ahead.“

Feedback from Daren Daniels of The Jewellery App, who was given a ‘sneak peek’ at the site, said

“I am really excited about the new NAJ website. It is exactly what the industry needs, a place to discover the latest news and events, connect with others and gain insight and advice. I look forward to making the most of it.”

So, if you would like to ensure your business is fit for the future, check out NAJ’s new website

Notes to Editor: The NAJ is a professional membership body representing over 2,000 members that operate in every aspect of the jewellery industry. As an industry-leading education provider, they deliver internationally recognised qualifications, exciting short courses and bespoke business mentoring. The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The Institute of Registered Valuers is also part of the NAJ family, comprised of around 150 professional valuers with formal qualifications and substantial experience. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism. Members proudly display the NAJ's Grant of Arms to signify commitment. NAJ members, benefit from support, advice, insight and networking opportunities.


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