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SMMEX International is excited to announce that Katie Sharp from the global brand extension licensing agency, Beanstalk Europe, will be taking part in the Seminar Programme for the event in March.

Beanstalk Europe provide innovative and award-winning licensing programmes for some of the world’s most recognised brands.  For many years, they have worked with a wide range of manufactures, retailers, and brands to help reinvent their licensing and strengthen their breakthrough products. They represent brands such as Diageo, Volvo, McVities, Braun, Herbal Essences, TGI Fridays, Bear Grylls and many more.

As well as a nominee for the LIMA UK Rising Star Award, Katie Sharp is Beanstalk Europe’s Brand Development Manager. She will be sharing her insight of the complex and evolutionary licensing landscape, highlighting key consumer, product and retail trends that are impacting our industries today.

The seminar will illustrate how best-practise management can ensure the seamless launch of new products and services that reward existing consumers, engage with new ones and generate revenue for brand owners.

In order to attend this seminar, and the many others SMMEX will be holding, you can register to attend for free at Come down to the UK’s leading merchandising event on the 4th March at Wembley Stadium.

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