News & Articles
SOCIAL MEDIA STRATEGIES TO GENERATE LEADS AND OPPORTUNITIES
The Giftware Association is excited to welcome back David Glenwright from JC Social Media for a seminar on 4th April 2019 to educate our members about strategies to generate leads and opportunities using their Social Media. The event will be held in The Jewellery Quarter in Birmingham.
Over the last 15 years, social media has gradually become a more and more significant component of marketing strategies around the world. However, even today very few businesses develop their plans to the same level of detail as other marketing channels.
This session will look at developing content strategies, understanding the social landscape and the algorithms that power platforms, as well as how best to optimise personal LinkedIn profiles, and use them to generate new leads and opportunities.
This workshop will be a combination of taught theory and interactive practical exercises, so please do bring a laptop with you. Please do also ensure that you have access to your personal LinkedIn account, as we will be making changes to these live in the session."