SPRING & AUTUMN FAIR APPOINT NEWHALL PUBLISHING TO REIMAGINE OFFICIAL SHOW GUIDE AND LITTLE BLACK BOOK

New partnership aims to enhance exhibitor marketing opportunities and create a stronger year-round connection between buyers and brands 

Spring & Autumn Fair have announced an exciting new partnership with Newhall Publishing Ltd, who have been appointed to produce the official pre-show guides (The Little Black Book) and Show Guides for both Autumn Fair and Spring Fair following a competitive pitch process.

The appointment marks a significant investment in two of the retail industry's most established marketing assets, with plans to reimagine the publications as powerful year-round engagement tools that connect buyers and suppliers before, during and after each event.

Following a comprehensive review process, Newhall Publishing was selected for its creative vision, strategic thinking and extensive experience delivering high-quality publishing and content solutions across a wide range of trade and consumer events.

The refreshed publications will continue to serve as essential planning and buying tools for retailers while creating enhanced opportunities for exhibitors and advertisers to showcase products, drive stand traffic and build brand awareness among thousands of buyers.

The partnership will also create new opportunities for exhibitors and non-exhibiting brands to reach highly engaged retail audiences through a range of advertising, sponsorship, featured product and content-led opportunities designed to maximise visibility and return on investment 

Matthew Mein, Event Director at Autumn Fair said,

“The Little Black Book and Show Guide remain incredibly valuable resources for our exhibitors and buyers, playing an important role in helping retailers plan their visit, discover new products and connect with suppliers. We wanted a publishing partner that shared our ambition to evolve these assets into something even more impactful, and Newhall Publishing’s ideas, passion and understanding of our audience immediately stood out. We're excited to work together to create publications that deliver even greater value for exhibitors while enhancing the overall visitor experience.”

Fay Tranter, Event Director at Spring Fair added, “Having worked with Newhall Publishing across Country Living Fairs and MOVE IT during my time at Immediate Live, I’m delighted to be partnering with them again. They act as a true extension of our team, immersing themselves in our brands and supporting us both throughout the planning process and onsite.

“As our events continue to grow, I’m excited to see how Newhall will evolve and enhance our collateral to best showcase the breadth of exhibitors and bring our exhibiting brands to life through a more editorial-led approach, creating greater engagement and inspiration for our buyers in attendance.”

Richard Woolliams, Managing Director at Newhall Publishing commented, “We are excited to be working with the team at Hyve events on Autumn and Spring Fair. We are already off to a flying start, bringing our expertise from a wide variety of trade and consumer events. Working with the Hyve team, our aim is to the take the trade shows to the next level, creating an all-year-round experience to support the future of retail.”

As a multichannel content publishing and marketing agency, Newhall Publishing brings extensive experience in creating engaging content, advertising solutions and audience-focused publications that help brands connect with their target markets. In partnership, Spring Fair, Autumn Fair and Newhall Publishing will work to deliver refreshed, commercially focused publications that help buyers discover new products and suppliers while providing exhibitors with enhanced opportunities to increase brand awareness, generate leads and drive sales.

Businesses interested in advertising, sponsorship or featured product opportunities within the Little Black Book or Show Guide are encouraged to contact the Newhall Publishing team directly.