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Spring Fair, the UK's largest and most inspirational retail trade show for Home, Gift and Fashion, partnered with leading design, innovation and forecasting agency The Future Collective to offer buyers invaluable insights, trend forecasts, and a myriad of motivating case studies to support their retail businesses. Talking daily on the new Trend Talks stage at Spring Fair, Kate Shepherd and Matt Parry, Co-Founders of The Future Collective delved into a myriad of topics such as ‘The Future of Luxury Retail’, ’The Future of the Post-Commute Economy’ and ‘The Future of Global Retail Trends’.

During the final day of the show, the duo staged a takeover of Trend Talks with a curated series of sessions focused on Retail Design For a Better Future: A Manifesto for Positive Change with heavyweight speakers including Nick Reed, founder of NEEM London on creating the world’s lowest carbon-emitting shirt, and Ali Munro and Nick Munro from Butterfly on their mission to improve air quality in building. The day offered visitors a day packed with inspiring content dedicated to redefining retail design for a better future.

Kate Shepherd said, “We had a brilliant four days at Spring Fair. The talks, particularly during our takeover day, were really inspiring and so well received by those who attended. It has been incredible to meet so many retailers and reach such a large audience keen to discover how to design for a better future. A huge thank you to everyone who attended and our brilliant speakers.”


Commencing the day, The Future Collective's co-founders shared the guiding principles for designing with a positive impact during How can we design for better?

Beyond superficial aesthetics, their focus delved into design's potential as a catalyst for social and environmental betterment, highlighting the values of empathy, responsibility, and collaboration as foundational in creating designs for a brighter and sustainable future.

Showcasing the transformative power of purpose-infused design, examples were drawn from renowned brands like Nike, Patagonia, IKEA, and Mulberry. The session revealed the value of design as a force for good, illustrating how creativity, when harnessed effectively, becomes a powerful tool for influencing positive change globally.


In summary, The Future Collective's session offered a thought-provoking and inspiring perspective on designing for positive change, leaving the audience with a renewed appreciation for design's potential to shape a brighter future.

In the landscape of sustainable fashion, Neem, a contemporary menswear brand with a minimal carbon footprint, seized the spotlight. During Style that doesn’t cost the earth - the future of decarbonised style, Neem founder Nick Reed shared a poignant narrative about his belief in the compatibility of sustainability and style. Reed's talk detailed his personal journey in crafting decarbonized menswear, beginning with his early career motivations.

A standout aspect was Neem London's mission to create the world's lowest carbon-emitting shirt, emphasising both style and environmental responsibility. Reed's commitment extended to building a supply chain that recycles textile waste into new clothing yarns, showcasing the brand's dedication to reducing its ecological impact.


Neem encourages a circular approach, allowing garments to be returned for resale or recycling, fostering both environmental sustainability and a community of 'Neemsayers.' In conclusion, Reed's talk explored the future of decarbonized style, demonstrating how innovation and sustainability can harmonise in fashion. Neem London's commitment to minimising its carbon footprint and repurposing textile waste sets an exemplary standard for the industry, providing valuable insights to those interested in the intersection of style and sustainability.

The co-founders of Butterfly, Ali and Nick Munro, unveiled their mission for healthier and more sustainable buildings in the talk titled The Butterfly Effect.


Addressing the often-overlooked aspect of air quality in building design, they shared how the presence of butterflies signifies healthy air in nature, setting the stage for their mission.


Blending innovation and environmental consciousness, their talk seamlessly transitioned from conceptual inspiration to technical details, showcasing their air quality monitoring and management solution. The presentation highlighted Butterfly's positive impact on health, sustainability, and energy efficiency, emphasising both commercial and personal advantages. The holistic approach to building design resonated with the audience's desire for a healthier and eco-friendly future.


Butterfly's commitment to a comprehensive, scientifically-backed solution left the audience inspired and informed, offering valuable insights into a transformative brand at the intersection of technology, sustainability, and wellbeing.


In a compelling panel discussion hosted by Interior Design Declares on How do we meet the needs of the 21st-century conscious client?, passionate interior design specialists including Mathew Freeman, Founder - Freeman Studio, Nicola Holden, Director - Nicola Holden Design, Emer Gillespie, Director and Designer - Spark and Bell Lighting Design, and Helen Gordon, Founder - Kite Creative, highlighted the need for a mindset shift in the industry.


Advocating for change, they explored the challenges and opportunities of adopting a circular and transparent business model in retail interior design. The collaborative movement, uniting industry leaders, store owners, designers, and suppliers, aims to promote sustainability and embrace conscious choices for overall health and wellbeing. Real-world examples and case studies illustrated successful implementations of their principles, making the concepts tangible.


In summary, the Interior Design Declares panel discussion served as a rallying cry for positive change in the retail interior design industry, offering valuable insights for professionals and enthusiasts passionate about design, sustainability, and conscious consumerism.


Barry Kane, the Managing Director of Upcycle Labs, delivered an inspiring presentation titled Re-investing Fashion Waste Back into the Business on their mission to turn 100% of fashion waste into retail products, showcasing a transformative shift in the retail industry's sustainability approach.


The talk emphasised the technological innovation behind Upcycle Labs' process and highlighted the positive response from major fashion brands like Burberry and Chanel. Barry shared case studies illustrating the tangible impact on waste reduction and retail sustainability.


Bridging the gap between innovation and application, he provided insights into the intricate process of turning fashion waste into retail products, showcasing physical examples created using Upcycle Labs' model, from brick slips to artistic home decor.




In conclusion, the talk was a revelation in sustainable retail innovation, offering a glimpse into a future where waste is ingeniously transformed, solidifying Upcycle Labs as pioneers shaping the industry's sustainable evolution.


During What makes a good brand great?, The Future Collective's co-founders, Kate and Matt, delivered an insightful talk, unravelling the secrets of how exceptional brands master differentiation. With over two decades of experience in brand strategy and communications, they provided a compelling exploration into the crucial factors that elevate brands from ordinary to extraordinary, offering a transformative roadmap.


Their presentation seamlessly blended practical insights and inspiring examples from renowned global brands such as Anya Hindmarch, Courvoisier, Nike, and Apple. Drawing on real-world practice, they shared tips and guidance applicable to founders, marketers, business leaders, and brand enthusiasts.



Unpacking the '10 ways to make a good brand great,' they stressed the importance of starting with the 'Why?' and sharing brand stories in a human and authentic manner. They also emphasised the significance of understanding the audience through active listening and adopting community-centric and localised brand strategies. The co-founders concluded by highlighting the current need for brands to convey a more soulful and hopeful side during such turbulent times.


In summary, Kate and Matt successfully demystified brand elevation complexities, offering a wealth of practical insights and actionable takeaways. This session serves as a valuable resource for those looking to transform their brand, providing a blend of theory, practical tips, and inspiring examples for navigating the competitive landscape of brand development.


For more information on The Future Collective visit


Spring & Autumn Fair collectively offer retailers the opportunity to source the newest and most inspirational products across Home, Gift, Fashion, from over 1500 exhibitors and millions of products every February and September.


For more information please visit and


Keywords: Spring Fair, Trade Show, retail. partners

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