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The next edition of Spring Fair, taking place 4-7 February 2024, will present three insightful content stages offering four days filled with inspiration, education and networking with the latest retail trends, keynotes from experts and invaluable masterclass knowledge to help shape buyer’s retail journey for the year ahead.

Debuting this February is the new Masterclass Studio in partnership with TikTok Shop, located in Hall 3, created to share the tools to help retailers grow their business with leading agencies and consultants presenting their expertise on an invaluable array of topics. TikTok Shop, Google, B Corp, Avocado Social, Hasbro Inc and The Buyer and Retail Coach are just a few names presenting their knowledge on subjects including strategic buying, social media, customer experience, licensing, conscious consumerism and more. 


Kicking off the programme at 11am on Sunday 4th February, TikTok Shop runs ‘Social Commerce: The Future of Digital Retail’ where buyers will be able to discover the future of retail and why TikTok Shop should become a part of their commerce portfolio. With several workshops daily, TikTok Shop will also deliver valuable first-hand insight in ‘Seller Panel: My TikTok Shop Journey’ with an all-star seller panel sharing their knowledge on how they excel in the world of shoppertainment on TikTok Shop.  For buyers keen to learn more about how to ‘Create TikTok Content That Can Sell’ this session will dive into some effective strategies on how to produce compelling content.

Presenting on the stage daily, Google will host a range of talks from how to unlock the potential of digital advertising and reach new customers online, how to adopt a data-driven mindset in business, and how to find the most effective channels to engage customers and leave with a template to create a personalised strategy.


For buyers and retailers wanting to find out more on inspiring retail sustainability, join Helena Mansell-Stopher, CEO Products of Change as she discusses how educating your customer and understanding customer expectations go hand-in-hand when it comes to sustainability. ‘It Takes Two to Tango: Your Role in Conscious Consumerism’ will discuss everything from supply-chain shake-ups, transitioning to unpackaged, revitalising business values and embracing circular practices, and the latest eco-creative solutions for growing conscious consumerism.

Not to be missed, the ‘B Corp Certification Clinic’ from B Corp, Louisa Mordaunt, Founder - I Love My Job, Daniel Fagan, Director of Supply Chain - Talking Tables Ltd, and Alison Phillips, B Leader & Director, Kindred CSR will help retailers navigating the B Corp certification journey. Gain insights into initiating the certification process, discover supportive networks and explore platforms that guide you through the steps.

Whether you're a startup, a multinational brand, or anywhere in between, hear from Anna Sanders from leading brand innovation studio, Dalziel & Pow with their, ‘Branding and Experience Masterclass’. With a rich portfolio including Next, M&S, Pandora, Molton Brown and Primark - D&P believes that brands need a clear purpose and to express it with their personality, people, processes, products and places. To build on this, they have created a holistic Brand World model, showing how these six pillars work together to create engaging brands and experiences.


They will be exploring best practice examples, sharing how each pillar plays its own vital role and when they work together as a holistic brand ecosystem, it creates the brands that are thriving in today's new era of experience. The most successful brands deliver on all six, and these are the brands that people want to spend their time with and money on.


Step into the world of strategic brand enhancement with an exclusive retail Licensing Masterclass, led by Catrina O'Brien, UK Licensing Director at Hasbro Inc. Learn directly from the stewards of iconic brands like Peppa Pig, Transformers, My Little Pony and Furby as Catrina shares best practices, do's and don'ts and the transformative impact of licensing on your business. This session offers a comprehensive look at licensing essentials, from understanding the lifecycle of new hits and evergreen brands to mastering collaboration and product development. A must-attend for retailers and creators looking to add a new dimension to their offerings through strategic partnerships and licensing agreements.


Nicole Higgins, The Buyer and Retail Coach Ltd, will unlock the secret of successful retail buying through her ‘Strategic Buyer Masterclass’. Nicole Higgins, a distinguished industry veteran and former buyer for George at ASDA, Primark and Marks & Spencer, has played a pivotal role in shaping the retail landscape. In this exclusive masterclass, Nicole will share invaluable insights garnered from her extensive experience. This engaging masterclass promises to elevate visitor’s skills and empower to excel in the dynamic world of retail.


For those wanting to find out more on how to stay up to date on Social Media, join expert Alison Battisby, Social Media Consultant - Avocado Social for a rapid and relevant discussion about the latest social media marketing techniques for retail- that actually work.  Exploring AI's impact on content, how to leverage content creators for authenticity, decoding TikTok tactics, measuring marketing success accurately and how to elevate your employer brand using LinkedIn.


From 4.30pm to 5.30pm on Sunday to Tuesday, raise a glass to another successful day with Sip & Shop: Spring Fair's Happy Hour. Relax, chat with peers, and celebrate the dynamic spirit of the retail industry. Complimentary drinks await at all stages and cafés, providing the perfect opportunity to unwind and toast successful year ahead.


The full timetable can be viewed here

Inspiring retail’s creators and curators, Spring Fair has brought the industry together for over 70 years so retail's people can discover the latest products and trends. The next show will be an inspirational experience dedicated to the magic of discovery. Buyers will see, touch and experience thousands of the latest products across four key destinations - Home, Gift, Moda, and Everyday - and 13 definitive sectors. An efficient show layout designed around buyer’s needs will mean less time spent finding suppliers and products and more time experiencing them and everything else the show has to offer.


Spring Fair

4th – 7th February 2024

NEC Birmingham.

For more information please visit  

To register for your free ticket visit


Keywords: Trade Show, Spring fair, Events, Speakers

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