The Giftware Association (GA) is delighted to announce it has officially joined the British Retail Consortium (BRC), strengthening its commitment to championing and supporting businesses across the UK gift and home sector. The move marks a significant step in aligning the GA and its members with the UK’s leading retail body, renowned for shaping policy, elevating retail standards, and supporting organisations across the evolving retail landscape.

The British Retail Consortium (BRC) is widely recognised as the go‑to trade association for the UK retail industry, offering its members a powerful collective voice, extensive policy insight, and access to specialist communities, data, and industry intelligence. Its mission is to make a positive difference to retail and its customers by influencing change, providing strategic knowledge, and empowering its network to navigate regulatory and market challenges confidently. [brc.org.uk]

By joining the BRC, The Giftware Association and its nationwide membership will now benefit from access to this influential platform strengthening advocacy efforts, unlocking new learning opportunities, and enhancing visibility within the wider retail ecosystem.

A Strategic Step for the Giftware Industry

Gemma Sault, Managing Director of The Giftware Association, welcomed the partnership, saying:

“Joining the BRC marks an exciting new chapter for our organisation and the members we serve. The retail landscape is evolving faster than ever, and by uniting with the UK’s most influential retail body, we’re ensuring our community has the strongest possible foundation for growth, support, and representation. This partnership amplifies our collective voice and opens the door to invaluable insights, networks, and opportunities.”

The membership will allow enable to GA to have, which will in turn benefit our members:

- A stronger voice in policy and regulation, helping ensure the interests of gift, home, and lifestyle businesses are heard at the highest levels.
- Access to market intelligence and benchmarking tools, supporting better‑informed decisions in an ever‑changing retail environment.
- Participation in BRC communities and networks, fostering collaboration across industries, sectors, and retail disciplines. [brc.org.uk]

Strengthening the Future of Giftware and Retail

This membership underlines the GA’s commitment to evolving with and for its members, ensuring that businesses of all sizes from independent makers to national brands can access world‑class resources, guidance, and industry connections.

As the UK home and gift sector continues navigating new consumer behaviours, sustainability priorities, supply chain shifts, and digital transformation, the partnership between the GA and the BRC creates a significant platform to support long‑term sector vitality.