The London Home Fragrance Show - The UK’s first dedicated home fragrance event launches this July.

The London Home Fragrance Show will make its debut on 9–10 July, marking the UK’s first exhibition created exclusively for the home fragrance sector. Designed as a dedicated platform for the entire supply chain, the event brings together brands, retailers, distributors, manufacturers, and suppliers for two days of sourcing, networking, and industry insight.

Taking place in the heart of London, the show aims to connect producers and buyers at a pivotal moment for the category. With the UK home fragrance market now valued at more than £1 billion, demand for innovation, differentiation, and high‑quality product development continues to accelerate. The London Home Fragrance Show positions itself as the new annual meeting point for businesses seeking growth, inspiration, and international opportunity.

Visitors can expect a curated exhibitor line‑up featuring both established names and emerging creators, including British Wax Limited, Cerabella, French Soaps, Maison Parfum, Millefiori Milano, Stoneglow Candles, The Fragrance Foundation, Voluspa, and Wildflower Botanicals, among many others. The July timing also offers retailers an ideal window for planning and buying Christmas ranges.

The event will showcase a comprehensive spectrum of product categories, from luxury and artisanal candles to reed diffusers, room sprays, wax melts, and textile fragrances. Exhibitors will also present collections built around natural, organic, clean, and vegan formulations, alongside scent accessories, home décor, premium packaging providers, private‑label manufacturers, and specialist B2B scenting services for hospitality and spa environments.

A free seminar theatre will run throughout the show, offering expert‑led sessions on market trends, sustainability, packaging innovation, and digital retail challenges. Topics include What’s Next for the Home Fragrance Industry?, Sustainability vs. Luxury, The Rise of British Home Fragrance, Sustainable Materials & Packaging, and How to Sell Scent Online.

The London Home Fragrance Show is organised by the Honegger Group, an international exhibition partner active since 1970, with offices in Milan, Düsseldorf, Paris, London, and Dubai. The Group brings decades of experience in delivering commercially focused trade events, from market research and promotion to stand design and on‑site operations.

Rob Sherwood, Joint CEO of Honegger Ltd, commented:

“Sourcing is becoming more selective, more intentional, and more commercially demanding. Retailers and buyers in the home fragrance sector are under more pressure than ever to find products that sell and stand out. The London Home Fragrance Show exists for exactly this shift, giving buyers the chance to meet makers, understand products, and source with confidence.”

Registration is free for all trade visitors.

www.londonhomefragranceshow.com

Contact: Tel: 07980 767725 Email: carr@honeggergroup.com