News & Articles

the giftware association

Visitor registration opens for Brand Licensing Europe 2023 with 150+ exhibitors already confirmed for its LBE-themed year

Location, location, location!

Visitor registration opens for Brand Licensing Europe 2023 with 150+ exhibitors already confirmed for its LBE-themed year


·         BLE 2023: Wednesday 4th – Friday 6th October, ExCeL, London.

·         2023 theme: LBE – location-based experiences.

·         Over 150 companies confirmed to exhibit three months out.

Brand Licensing Europe (BLE) opens visitor registration today. The leading pan-European trade show for licensing and brand extension  takes place Wednesday 4th – Friday 6th October at ExCeL, London.


BLE connects thousands of brand owners, retailers and manufacturers as they look to create new branded products and experiences that will create strong emotional connections between consumers and the brands they love.


The world of fandom covers verticals from toys, LBE, fashion, gaming, entertainment, art, publishing, heritage, FMCG and more, and BLE helps attendees find the right partners to  connect with fans in new and creative ways by leveraging the power of brands.


Over 150 companies from all over the world – with strong representation from France, Germany, Italy, Spain, Portugal, Denmark, Lithuania, Netherlands, Sweden, Switzerland, Austria, Poland, Ireland, Macedonia and the UK – are already confirmed to exhibit – an increase of more than 25% on this time last year.


They include some of the world’s leading brand owners including Paramount, Warner Music Experience, Hasbro, Aardman, Acamar Films, Banijay Brands, Asterix, BANDAI NAMCO, Beanstalk, Brandgenuity, Bulldog Licensing, CAPCOM, Caroline Mickler, Crunchyroll, Cyber Group Studios, FC Barcelona, Gallimard Jeunesse, Imperial War Museum, LMI, Magic Light Pictures, Natural History Museum, Penguin Ventures, Perfetti Van Melle, Sanrio, SEGA, The Wombles, The Pokémon Company, The Smurfs, V&A, Yale University and many more.


Thousands of brands are represented on the show floor from animation to sports, heritage, arts, gaming and more, offering attendees the opportunity to secure the rights to  leading brands including Paul Frank, My Little Pony, MTV, Top Gun, Chupa Chups, Asterix & Obelix, Paw Patrol, the Victoria & Albert Museum, The Batman, Hello Kitty, Assassin’s Creed, Peter Rabbit, The Van Gogh Museum, Minions, Jurassic Park, le Petit Prince, Kellogg’s, Sonic the Hedgehog, Sophie la Girafe, Far Cry, and many more.


This year’s BLE theme is LBE (location-based experiences), a licensing category that has grown exponentially in value, creativity and opportunity since lockdown restrictions were lifted. At Licensing Expo, Licensing International revealed topline stats from its forthcoming Global Licensing Survey, which showed that the value of LBE increased by 67% in 2022.


LBE will be brought to life at BLE through a series of inspirational features including the LBE Pavilion with immersive exhibitor content created for visitors to walk through, around and interact with, two LBE-focused keynote addresses (Wednesday 4th and Thursday 5th), and more to be announced in the coming weeks.


Ella Haynes, BLE event director, said: "If you thought last year’s BLE was an incredible experience with the fashion catwalks, wait until you get to ExCeL in October and see how the LBE theme manifests; it’s going to be one of the most fun, entertaining and genuinely inspiring BLEs ever. And what’s really exciting is that LBE is for everyone – whether you’re a retailer, licensee, designer or brand owner, I promise you will take away great ideas, contacts and content from this year’s show.”


Visitors are invited to register for a free pass to BLE, 4-6 October 2023. Last year’s BLE welcomed thousands of leading retailers, manufacturers and brands.

For media information:

Charlie Le Rougetel at BIGTOP / +44 (0)7736 330676


About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.


About Global Licensing Group  
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, , Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.  


About Licensing International    

Licensing International is the leading trade organization for the $315+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information.   



Go back