AdSmart from Sky has helped thousands of businesses across the UK to access the unrivalled power of TV advertising. AdSmart allows businesses of all shapes and sizes to benefit from the most trusted and effective way to advertise – reaching the right audience, in world class content, for a lot less than you might think. With AdSmart, different ads can be shown to different households watching the same programme. This means businesses like yours can now advertise on some of the nation’s favourite channels, but only to the precise audience you want. Households can be selected using over 1200 attributes based on factors like age, location, spending behaviour, vehicle ownership and affluence. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business. AdSmart is right for you if you want to: • Use the most effective form of advertising to grow your business. • Restrict your advertising to a specific audience, region, city, postcode or Local Authority area. • Increase sales and/or brand awareness. • Stand out against competitors. • Bring your brand into a premium / talked about environment. • Be on TV from as little as £3000.