Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Is your brand working for you?
Branding is one of the most important aspects of any business; large or small, retail or B2B. But what exactly does ‘branding’ mean and how does it affect a small business like yours?