This document gives an overview of Visual Merchandising and demonstrates how it impacts not only a product display, but also your shop layout and design and your signage. We have included some examples from independent retailers across the UK.
Our other Visual Merchandising resources (which can be found in the Education section of our website) include a deeper look at behavioural science and psychology in physical retail and an overview of some product display principles.
Visual Merchandising - What Is It?
We are in the product business and want to sell those products. We could just put them out on a shelf and hope for the best. However, by considering our visual merchandising and understanding its influence on customer behaviour we can maximise our space and sales.