Education and Resources

the giftware association
Visual Merchandising - Product Display Principles

This resource is therefore an overview of those principles. We have further resources that delve deeper into visual merchandising and some of the psychology around it. We also have a resource that lists sources for display fixtures and accessories.

The most important thing though is to have a go. Don’t be afraid to experiment and work out how these principles best work for you and your customers. Happy visual merchandising!

Display Basics                                                                                                                                    

Rule of 3                                                                                                                                               

Pyramid Principle                                                                                                                               



Visual Merchandising - Product Display Principles

As we discuss in our Visual Merchandising: What is it? resource, Visual Merchandising is a mix of art and science. The benefit is that many have gone before us and there are some basics that we can learn that will instantly elevate our visual merchandising and help increase sales.

Price: Free