News & Articles

the giftware association


The most highly respected gifting industry accolade – The Gift of The Year Awards – has crowned its winner for The People’s Choice Award 2022 at Harrogate Home and Gift on Sunday 17th July.

This year’s winner was awarded to Cardology’s Battersea Pop Up Cards – the company behind beautiful handmade cards that give back. Developed in partnership with Battersea Dog & Cats Home to support rescue, these stunning charity cards are perfect for the cat and dog lovers in your life. These officially licensed Pop-Up Cards are designed to have a huge impact when opened and live long in the recipient’s memory. 

This year, in particular, everyone is looking for extra special cards to tell their loved ones how much they mean to them. The greeting card industry as a whole increased by 14% in 2021[1] and is said to be worth over £1.4bn[2]. So to be able to give a keepsake product that enhances connections in a meaningful way is extremely important post-pandemic and in the fast-paced digital world in which we live. 

Combining paper-engineering techniques and art; Cardology stretches the boundaries to create magical 3D cards that bring people together. Each card is designed digitally, the pieces laser cut and then assembled by hand to build the pop-up card, often taking up to 45 minutes. Using plastic-free reversible, zero-waste packaging is part of their commitment to give the consumer and recipient the best possible experience.

Now in its second year, The People's Choice award allows the public to vote for their favourite new products from the finalist selection. Before this, a round of judging is carried out by industry experts and buyers to discern which products have that extra ‘wow factor’. The competition gives a unique platform to all that enter and welcomes all businesses, from start-ups to multinational brands.

The Giftware Association is a national trade representative body and is the only UK trade association serving the gift and home industry. Each year, the awards recognise the remarkable talent and creativity of the members, which range from retailers to suppliers, high street brands to individual craftspeople and many others. Since 1947, The Giftware Association prides itself on its commitment to help and support members to develop their businesses by offering a wide selection of services and support.

For more information of high-res imagery please contact

The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.

Being crowned a category winner gives businesses industry-wide recognition and previous entrants have seen a huge boost to their sales and revenue. The competition gives a unique platform to all that enter and welcomes all businesses, whether a start-up or a multinational brand.


Go back