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the giftware association


It’s the moment that everyone has been waiting for…The winners of the Gift of the Year 2021 have been announced during the Spring Fair @ Home Event.

The Winners and Highly Commended were announced on Monday, Tuesday and Wednesday, along with a special Live event on Tuesday afternoon to announce the Judges choice winner and the very first people’s choice winner. The ceremony has evolved with the times and each category got its own top secret zoom celebration to find out who the winners were, as well Sarah Ward hosting a live event with her annual industry speech.

A full list of the winners can be found below and on the gift of the year website. The Coveted Judges Choice Award went to Go La La with their Filthy Gorgeous Soap Range and excitingly the very first People’s Choice award went to Blue Eyed Suns Bio Loco Loop Water Bottles. The Judges Choice award is awarded to the judges favourite of all the category winners and the peoples vote was voted for by the general public and the end consumer with over 6000 votes received massively raisin the awareness of the competition.

The key trends that came about this competition was the theme of care, gifts that give back and sustainability helping others and the environment have been key throughout the last year and it is evident in the types of gifts that were entered and performed well in the Awards. From jigsaws that gave back to charity, Vases that encourage us to plant more trees and gifts and kits that can be posted to loved ones for birthdays, baking and crafting. The competition is a great way to spot key trends and the move towards sustainability and ethical has flowed through all the products

Chris Workman from the GA said “From what has been a very different competition this year we have certainly seen a resilient industry, and an industry that has grown, adapted and thrived even in testing times. Its been great to see so many fantastic products entered and congratulations to all the Winners, Highly Commended, Shortlisted and everyone who entered. You are all winners in our eyes, we hope to see you all next year as we plan to grow the competition again to be even bigger and better”

Keep an eye on The Giftware Associations Social Channels for more announcements of the awards going into the year.


CategoryProduct NameCompany
Under £15Birthday in a boxCraft + Crumb
Tech & GadgetsMake Your Own TechFizz Creations Ltd.
StationeryBookworm booklightsThinking Gifts Company Limited
Pet GiftPawblesWren & Rye
Own LabelBambooCup by chic.micBlue Eyed Sun
NoveltyFilthy GorgeousGo La La
My Gift of All TimeThe Flower DiffuserThe Candle Brand
Kitchen & DiningBioloco Plant Lunch PotBlue Eyed Sun
InternationalJulia GashJulia Gash Enterprises Ltd
Home FragranceThe Flower DiffuserThe Candle Brand
Home and GardenAvocado VaseIlex Studio
Food & DrinkThe Bottled Baking Co - Baking MixesThe Bottled Baking Co
Festive & OccasionsChristmas Around the World Jigsaw Puzzle Advent CalendarGibsons
Fashion AccessoriesStay Safe Sentiment BraceletsCarrie Elspeth Ltd
Ethical GiftBioloco Plant Kids BottleBlue Eyed Sun
Design & CraftHyper Jungle Paper Head LightsFizz Creations Ltd.
Contemporary GiftBioloco LoopBlue Eyed Sun
Commemorative, Collectable and CharitableRainbow Heroes in Aid of Samaritans Charity 500 Piece Jigsaw PuzzleGibsons
Children's, Educational and Pre-SchoolPassport to Geniuswhiz kid games
Cards & WrapMessage in a bottle pop up cardAll Joy Designs
Branded GiftRichard Osman's House of Game'sHacche Retail
Beauty, Bath & SpaThe Burn + Bloom Candle CollectionThe Candle Brand

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