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London's Favourite Curated & Contemporary Showcase Returns with Larger Footprint and Hundreds of New Brands

London's Favourite Curated & Contemporary Showcase Returns with Larger Footprint and Hundreds of New Brands 


The world of retail may be always changing, but Top Drawer remains the industry's favourite design-led trade show. From the 8-10 September, Olympia London will once again be the destination of choice for professional buyers and boutique owners looking to revitalise their collections and captivate their customers during the Autumn/Winter season; for 3 days Olympia will be transformed into the ultimate contemporary Department Store for the trade as Top Drawer returns with a larger footprint, hundreds of new exhibitors and thousands of product launches - all against a backdrop of opportunity, connections, and inspiration.

With 8 sectors - Gift, Home, Fashion & Jewellery, Play, Greetings & Stationery, Wellbeing, Food Emporium and Launchpad – to explore, and over 500 hand-picked exhibitors including the likes of Abrams & Chronicle, Aery, Archivist, ARTHOUSE Unlimited, Big Metal, Bookspeed, Chalk UK, Chive, Designed in Colour, Designworks Ink, Hyggen, Klippan, Lisa Angel, Locomocean, Morgan Wright, Ohh Deer, Plum & Ashby, Redecker, Roger La Borde, ROKA London, S-c Brands, St Eval Candle Company, Suck UK, Talking Tables, and Toasted Crumpet Designs to name a few, visitors can update their collections for the new season
with ease.

Retailers looking for the very best in international design are set for a bumper offering, with over 10% of the exhibitors hailing from overseas – from as far afield as Australia, Canada, Indonesia, Japan and the United States – and includes the likes of Be Home Europe, Conscious Yoga Collective, GRY & SIF, Hello Hossy, Izipizi, Kikkerland Europe, Legami, Shepherd of Sweden, Wildlife Garden, and Vasito de Leche.

With the overall event also set to showcase almost 10% more brands than in 2023, those seeking newness will also be spoilt for choice, as over 30% of the 2024 exhibitors are making their Top Drawer debut, including suppliers such as A Beautiful Story, Conscious Yoga Collective, CRANBOURN, dog&boy, HAM, Hello Hossy, Museums & Galleries, Skyline Chess, The Paper Lobster, and Uashmama. In addition to the overall expansion, areas of the show enjoying especially significant growth include the Greetings & Stationery and Home sections, which will see over 50% and 30% more exhibitors this year respectively.

Since its introduction in 2022, the Launchpad section of Top Drawer has become synonymous with new, emerging talent, with all brands hand-selected for it by Show Manager David Westbrooke. This season’s Launchpad is set to host over 30 new suppliers, including the likes of Concrete Jungle, Ella Fletcher Designs, Fluffmallow, Fred & Noah, Mimo, Moody Studio, Neesh Homewares, Skunk Super Store, Westmount Art, and Willow Leather just waiting to be discovered.

In addition to product sourcing, Top Drawer gives retailers an unprecedented chance to learn about subjects that really matter to them; there will be another inspirational line-up taking to the Retail Revealed stage and the Business Hub will again offer the chance to sit down 1-2-1 with industry experts to get free personalised advice. Following their successful introduction in January, the Spotlight Awards are also set to run again this September, and will celebrate the very best brands exhibiting at the show, and the new Top Drawer Product Pitch - in partnership with The Great Brand Exchange - is also set to launch onsite this September, giving exhibitors the chance to present their products to a panel of industry experts and win a 1-week pop-up with a  eading retailer. For the first time, the Women in Furniture Network (WIFN) will be coming to Top Drawer on the 9 September for their Amplify Your Voice networking evening. Visitors will be able to hear from an inspiring panel along with the opportunity to meet and mingle with creative like-minded women working in all aspects of the furniture and design industry.

David Westbrooke, Show Manager commented: “There’s just so much going on at the event this September! More brands, more launches, more newness! The team are working around the clock to make this edition of Top Drawer Autumn the best in years, and with the details of more features and initiatives set to be revealed over the coming weeks, I can’t wait to get

Ride the wave of change with Top Drawer this season and register to attend now!

Find out more and register at


Keywords: Top Drawer, Trade Show, New, London

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