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the giftware association


With input from over 3,500 exhibitors, buyers and partners, Spring Fair, the leading Home & Gift show, has announced that it will become a four-day show. The new show dates run from Sunday 6th – Wednesday 9th February 2022 at NEC Birmingham and will include the introduction of late-night openings until 7.30pm on the Sunday and Monday.

Simon Lau, Event Director, Spring Fair, says: “After extensive research, analysis, and collaboration with over 3,500 exhibitors, buyers and partners, we have taken the decision, which reflects industry opinion and buying behaviours, that Spring Fair will become a 4-day show. We have listened to our customers who had overwhelming feedback that the show was a day too long.

“Buying behaviours have changed in recent years and visitors have communicated that they welcome a 4-day show and that a more condensed few days with the same number of talks, demonstrations, and meetings would make it a more dynamic and action-packed event. We are also really pleased to introduce two late night openings. A trend common in retail already, the additional opportunities to trade will greatly benefit visitors attending for one day only.”

Sarah Ward, CEO, The Giftware Association says in support of the new show dates: “We are thrilled to hear and fully support that Spring Fair is evolving to a 4-day show from February 2022. This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike. Spring Fair is still the largest and longest home and gift trade show in the UK, and I’m excited by the prospect of late-night shopping!”

The four-day show and late-night openings have also been welcomed by retailers. Sarah Laker, Owner, Stationery Supplies says; “I think it’s a great idea, one less day being away from the shop. The late-night shopping will be perfect for those of us who have a lot of buying to do but are limited on days - a win-win for me.”

Georgina Hustler Sutton, Owner, Antique Rose & Maison Rustic adds; “It always feels like I’m the last person in the show still placing orders at 5pm so I love the idea of being able to shop the show for a little bit longer each day, whilst giving me one less day away from the business. This will really work for me.”

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