News & Articles

the giftware association


Team GB to present day one keynote at Brand Licensing Europe

  • Keynote will feature live conversations with four times Olympic medal winner Tom Daley and BMX Freestyle gold medallist Charlotte Worthington
  • Brand Licensing Europe in-person 17-19 November, ExCeL, London
  • Brand Licensing Europe online 30 November – 1 December

14 October 2021

Fresh from securing 63 medals at Tokyo 2020 this summer, Team GB will present the opening day keynote at Brand Licensing Europe in November when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the 2020 Summer Olympics.

BLE – the meeting place for the European licensing industry – takes place in-person at ExCeL London from 17-19 November followed by an online event on 30 November to 1December. Visitors can register for a free ticket now at

The Team GB keynote will take place on Wednesday 17 November at 4pm (GMT) in the Platinum Suite of ExCeL London and open with the Olympians’ personal accounts of their experiences before, during and following their gold-medal-winning performances at this year’s 2020 Summer Olympics.

  • Tom Daley for Team GB during Diving practice at the Tokyo 2020 Olympic Games on the 2nd August 2021 at the Tokyo Aquatics Centre in Tokyo, Japan. Photo by Sam Mellish / Team GB.

  • Team GB’s Charlotte Worthington at the Tokyo 2020 Olympic Games women’s BMX freestyle final on the 1st August 2021 at the Ariake Urban Sports Park in Tokyo, Japan. Worthington won Gold for Team GB Photo by Sam Mellish / Team GB.

  • Picture by Alex Broadway/ - Tokyo 2020 Olympics - 01/08/2021 - Cycling BMX Freestyle - Ariake Urban Sports Park, Tokyo, Japan - Charlotte Worthington of Great Britain celebrates winning the women's BMX freestyle to become Olympic Champion

The first Team GB diver to win four Olympic medals, Tom Daley will appear by live video link from Canada. BMX Freestyle gold medallist Charlotte Worthington will appear in person alongside Tim Ellerton, Commercial Director of Team GB, and Will Stewart, Managing Director of The Point. 1888 (one of Team GB’s brand licensing partners).

An insightful panel session will follow, featuring all four speakers and covering:

  • How Team GB are building the brand to inspire future athletes and sports fans.
  • How will Paris 2024 be a new milestone for the Team GB brand and its athletes?
  • Team GB’s unique approach to brand licensing with sports and fan communities in mind

Charlotte Worthington will join The Point. 1888 on their stand for a meet and greet following the presentation at 5pm.

“The brand licensing stories behind Team GB and our British Olympians are fascinating for retailers, licensees and consumers at any time, but this year – when the pandemic delayed the 2020 Summer Olympics by 12 months – they are particularly compelling,” said Informa Market’s VP of Licensing Anna Knight.

“How do you extend your campaigns while also ensuring they have the same impact with consumers? How do you maximise the window of opportunity when an athlete strikes gold? And how do you prep for something that’s three or four years ahead?

“BLE is truly honoured to have two of this summers’ most popular and inspirational Team GB Olympians participate in what will no doubt be an exceptional keynote at the event next month.”

“The Tokyo Games were a sporting event like no other and the postponement to a year later created some complicated challenges, not only for the athletes but also off the field of play in the commercial and licensing world,” said Tim Ellerton, Commercial Director of Team GB.

“Our ability to come together and find creative solutions for our partners and licensees played a huge role in ensuring that when the Games arrived we had everything in place to provide the athletes with the best possible platform to go and perform. We’re very excited to join the panel on the day and provide an insight into what was another fantastic Olympic Games for Team GB.”

Please note, attendees must pre-register for Brand Licensing Europe to ensure a seat. Press attendance is by application only.

About Brand Licensing Europe

Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About Global Licensing Group

The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, Brand Licensing & Innovation Summits, License Global magazine, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group events are sponsored by Licensing International.

About Licensing International

Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit for more information and to utilize licensing’s definitive online resource.

Go back