The Giftware Association (The GA) is pleased to announce the appointment of four new Committee members: Meg Hawkins, Demi Pendakis, Stephen Spencer, and Jackson Szabo. Their combined experience across design, retail strategy, branding, manufacturing and trade events will support The GA as it strengthens its strategic direction for 2026.

Their appointments follow the recent National Committee Strategy Day, where The GA reaffirmed its focus on clearer communication, strengthened governance, improved member value and a refreshed brand presence. The new Committee members will play an important role in helping to deliver these priorities. 

Gemma Sault, Managing Director of The Giftware Association, commented: 

“These new appointments come at a crucial time for the Association. Each member brings valuable insight and practical experience from across the sector. Their contribution will help strengthen our strategy, improve the support we offer, and ensure we remain a relevant and confident voice for the industry.” 

New Committee Members 

Demi Pendakis – Founder, F.Y.G
Demi Pendakis is the founder of F.Y.G, a luxury home fragrance brand focused on responsible sourcing and sensory-led design. With more than 20 years of experience in global retail and manufacturing, he has developed strong expertise in brand development, product innovation and supply chain management. Demi will support members looking to grow sustainably and strengthen their market presence. 

Jackson Szabo – Portfolio Director, Hyve Group
Jackson Szabo oversees Spring Fair and Autumn Fair, two key trade events in the UK’s gift and home sector. His role provides a broad view of retail trends, supplier relationships and event strategy. Jackson’s insight will help The GA deepen its industry connections and support businesses across the trade network. 

Stephen Spencer – Founder, Stephen Spencer + Associates Ltd
Stephen Spencer is an established consultant in customer experience and retail strategy. He advises retailers, heritage destinations and cultural organisations on creating effective visitor and commercial experiences. His knowledge of retail environments and consumer behaviour will support The GA’s work in member engagement and commercial development. 

Meg Hawkins – Founder, Meg Hawkins Ltd
British watercolour artist Meg Hawkins is the founder of Meg Hawkins Ltd, a growing giftware brand known for nature-inspired artwork across homeware, stationery and licensed collections. Her products are sold nationally and internationally. With experience in building a creative business, licensing and product development, Meg brings practical insight into the needs of independent brands. 

Image: Left to right - Demi Pendakis, Jackson Szabo, Stephen Spencer and Meg Hawkins, newly appointed Committee members of The Giftware Association.

Strengthening The GA for 2026 

The addition of these four Committee members supports The GA’s renewed focus on governance, member value, communication and industry collaboration. Their expertise will support initiatives including enhanced member resources, updated digital platforms, clearer benefits, expanded networking opportunities and strengthened representation for the sector.