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Liverpool FC and Warner Bros. in UK & Kraft and Crayola in US join growing army of brands signing up for real-time data 

The Insights People, the award-winning research company behind Kids Insights and Parents Insights, have expanded into Europe boosted by a raft of new client wins in the US and the UK.

In the UK, new client brands signing up for its real-time surveys include Liverpool FC, Warner Bros and Immediate Media - the publisher of LEGO’s UK magazines, Radio Times, and Top Gear and Match of the Day magazines under licence from the BBC.

The firm’s US arm Kids Insights USA have signed handicraft company Crayola and Kraft Foods, owner of famous brands such as Kool-Aid and Philadelphia cream cheese.

All these companies, along with The Insights People’s existing clients like games business SEGA, toy manufacturer Hasbro and broadcaster Turner, will now be able access, in real time, insights into emerging trends to support advertising, content, licensing, product and marketing investments.

The Insights People have also launched Kids Insights across Europe, with the service launching in mainland Europe at the start of the month. Kids Insights will be surveying more than 200 children every week in Germany, France, Italy and Spain, resulting in a total of 40,000 children being surveyed in continental Europe each year, as the business continues to work towards its vision of being the global leader in child-focused market intelligence.

To support this growth, the company has also made three new hires; Tim Burge will join as Research & Trends Director heading up the team’s growing research team, Penny Wolfe will join to coordinate operations at the firm’s global headquarters in Manchester, and Martin Felando joins Kids Insights US as an Account Director and will be based in New York.

Nick Richardson, CEO of The Insights People, said: “It is testament to the strength of our proposition that we continue to enjoy significant growth as more and more leading brands look to us to provide them with their market insights, not just in the UK but now on a global basis.

“Based on demand from our customers, we are delighted to announce that we are now launching Kids Insights in Germany, France, Spain and Italy, where we will be providing organisations with access to the most comprehensive and dynamic market intelligence on kids, tweens and teens in real-time.

“I am also very happy to welcome Tim, Penny and Martin to The Insights People team as we continue to look for more talented people to join our research and tech teams to aid our global expansion.”

The Insights People is the most comprehensive and dynamic market intelligence resource on all things kids, parents and families. By surveying 1,200 different kids in the UK, US, Germany, France, Spain and Italy a week (80,000 a year), and adding just under 700,000 data points into their award-winning online portal every week, providing clients with access to real insights in real time.

For more information on The Insights People and the market-leading insights into the latest kid’s trends they can offer your business, please visit


Notes To Editors

About The Insights People

The Insights People is a market research and insight specialist, launched in 2016 and is based in Manchester in the UK. The organisations clients include BBC, DC Thomson, Disney, Egmont, Finsbury Foods, Hasbro, Liverpool FC, SEGA, Turner and Warner Bros.


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