Brand Licensing Europe elevates attendee experience with new pass options

 BLE – 6-8 October – Excel London

 Brand Licensing Europe (BLE), the European epicentre for the business of licensing, brand extension and collaborations, is introducing a range of pass options tailored to individual visitor objectives as part of its mission to elevate this year’s attendee experience.

 Taking place on 6-8 October at Excel London, BLE opened online registrations last week and expects to welcome thousands of retailers, manufacturers, marketers, brand specialists and more to shape the future of fandom and consumer products across Europe.

 This year, there are four pass types to choose from:

 - The Standard Pass, which allows customers to retain all the main benefits of attending for free until October 5 (increases to £30 onsite);

 - The Explorer Pass, designed for newcomers looking to learn about licensing before they arrive at the show for just £295;

 -  The Networking Pass, curated for an amplified networking experience and unlocks additional meeting credits with visitors from just £1,295;

 - The Service Provider+ Pass, allowing industry services to unlock meeting access with exhibitors for £395.

 

“We continuously listen to our customers and know they attend BLE with very personal goals and priorities.

said BLE event director Ella Haynes.

 

“Building on the success of Licensing Expo, we’re now bringing our learnings to the European market to allow them to unlock the same benefits and gain more from their time at the event. While some visitors enjoy the freedom to walk the floor and be inspired by the variety of brands and products on display, others come to learn about consumer trends shaping our industry’s future. And there are those who want to meet as many people from as broad a range of IPs as possible.

 

“Our new Explorer Pass is perfect for newcomers who know licensing is ripe with opportunity and want access to education before the show to prep, as well as at the event. We saw huge appetite for this on our global event with over 400 people purchasing the access to education to ensure they came prepared, so it was a no-brainer to carry this across the BLE.” adds Ella.

 

“The Networking Pass, on the other hand, is designed for attendees whose idea of success is maximising meetings and connections. And, of course, we’ve retained the Standard Pass. It’s important to stress the event’s main offering remains free right up until the week of the show to ensure BLE is as inclusive as possible to the European licensing community.”

 

The full pass details are outlined below:

 

Standard Pass – free until 5th October, then £30 if purchased onsite.
Gives attendees full show floor access to 300+ exhibitors, 20 credits to arrange meetings with exhibitors[CLR1]  through the online Event Planner and entry to all educational content. This pass is free until 5th October, after which there will be a £30 onsite charge.

Explorer Pass - £295
The Explorer Pass is designed for attendees prioritising education goals. It allows them to supercharge their licensing knowledge giving them access to all the benefits of the Standard Pass plus Licensing Unlocked, BLE’s pivotal digital educational offering. The Explorer Pass also comes with 50 Event Planner meeting credits for enhanced connections with exhibitors.

Networking Pass - £1,295
For the ultimate networking experience, this pass features all the benefits of the other passes, plus 100 Event Planner meeting credits and 25 credits to meet with fellow visitors, giving exclusive access to the broadest audience during the event.

Service Provider+ Pass - £395
Designed specifically for supporting businesses like legal firms, creative agencies, counterfeit or financial service providers, this pass allows professional services to unlock meeting access with exhibitors and includes 50 credits in the Event Planner. This pass grants access to start booking meetings with exhibitor[CLR2] s.

Registration opened just a week ago and has already seen strong interest from hundreds of visitors who have secured their pass early, including Aldi, Lush, Next, Ravensburger, tonies, Asda, Chilly’s, Leomil, Unilever, LEGO Group, Nestle, Finsbury Food Group, Harper Collins, Playmobil and many more.

Registration is now open.

 

About Brand Licensing Europe    
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry's leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.  

 

About License Global   
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe and Licensing Expo Shanghai. 

 

About Global Licensing Group      
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.  

 

About Licensing International         
Licensing International is the leading trade organization for the $389+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.