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the giftware association



Spring Fair, the UK's definitive trend led marketplace for Home, Gift, Fashion and Everyday, opens this Sunday and will welcome over 35,000 buyers from around the world with retailers including Marks & Spencer, Hoopers, Fenwick, Selfridges, Anthropologie, Soho Farmhouse, WHSmith, Asda, The Works, Waitrose, TJX Europe, Tesco, Waterstones, Scribbler, B&Q, Ocado, Dunelm, Morrisons, Aldi, Homebase, Fishpools, N Brown, Sainsburys, Next, TK Maxx, Matalan, Superdrug, Jarrolds, Hallmark, DFS Furniture, Toys R Us, The Perfume Shop, Harrods, Co-op, Argos, Wilko, Barkers, Dobbies Garden Centres, British Museum, Avon Cosmetics, Cardzone, Blue Diamond, Age UK, Hillier Garden Centres, Voisins, Morleys, The Range, Austins, Denby Brands, English Heritage, La Redoute, Brown Thomas Arnotts, Trago Mills River Island, F Hinds, Centre Parcs, Crocus, Natural History Museum, Barnadoes, Poundland, Hamleys, Dunnes Stores, B&M, Squires, Robert Dyas, Glasgow Museums, British Heart Foundation, Webbs Garden Centre, Clintons, OneBeyond, National Trust, ITV Studios, Scotsdales, Merlin Entertainments, Oxfam, and many more registered to attend.


In its 74th year, Spring Fair is the largest and longest serving retail event. Set in the heart of the UK at Birmingham’s NEC, the landmark event is a goldmine for discovering what’s next in retail. Buyers will meet over 1,200 incredible suppliers, of which 200 are exclusive to Spring Fair and won’t be seen at any other UK show including Gallery Direct, Coach House, Hill Interiors, Pacific Lifestyle, Garden Trading, Libra x Laura Ashley, One.World, J-Line by Jolipa, Paladone, Ashwood Leather, Bluebell & Lark, Cardology, McGowan & Rutherford, Upper Canada, Country Baskets, Edge Company, Lotus Imports, Emily Smith, Fizz Creations, Heathcote & Ivory, Hootyballoo, Ian Mankin, Keplin Group, Kleine Wolke, Letts of London, Ribbonly, Soya Concept, Trampoline, and more.


The ultimate shop for shops will host more than one million products under one roof across 13 product sectors including Home, Living & Décor, Christmas, Festive & Floral, Housewares, The Summerhouse, Gift, Beauty & Wellbeing, Greeting Cards, Stationery & Wrapping, Kids, Toys & Play, Party & Celebration, and in Moda; Clothing & Footwear, Fashion Accessories, Jewellery & Watch; as well as the all-encompassing Everyday sector.


There’s still time to register to be a part of the UK’s largest showcase in celebration of retail with more brands and more buyers than any other show in the UK – visit


Soraya Gadelrab, Event Director, Spring Fair says, “Offering an inspirational buying space for the industry, 2024 is about optimism and positivity for the retail sector and we’re looking forward to kickstarting this energy at Spring Fair. It’s not just an event, it’s a celebration of retail innovation and networking. Buyers will be immersed in a showcase of thousands of products from the industry’s most innovative brands. Thousands of suppliers will showcase tens of thousands of their newest products all vying to be retail’s next bestsellers.”


The Home destination brims with most stylish and on-trend furnishings, textiles, decorative interior accessories, housewares, and festive products from Trampoline, Chic Antique, Quirky Barn, Nordic Style, Hines of Oxford, PEB Imports, Febland (launching a new Lawrence Llewelyn-Bowen range), Malini, McGowan & Rutherford, Walton & Co, Ivyline, Piffany Copenhagen, FiftyFiveSouth, Dutch Imports & Daughters, My Gifts Trade, Pure TableTop, Captivate Brands, Searchlight, Kaemingk, Bizotto, Kunstindustrien Edge Company, Minster Stylish Living, Hanlin, Ascalon, Artko, Lows of Dundee, Dottypix, Burgess Reclamation, Artifex Natura, Turner Bianca, Riva Home, Harwood Textiles, Skinnwille, Peggy Wilkins, as well as the exclusive UK launch of bathroom textiles brand Kleine Wolke, and many more adding to the inspirational and high-quality line-up.


Showcasing the most diverse range of product sectors under one roof, from giftware to home décor, smoking accessories to electrical goods, domestic appliances to vaping products, and so much more, Everyday plays host to Gem Imports, PMS International, Airpure, Ecobag, RMS International, 151 Products, DCS Group, Sheldon International, Tallon International, Whitefurze, Utopia Crafts, Winners Europe, and Pricecheck, as well as first timers Keplin Group, Bonningtons, and Ven-dens Accessories, and returning this February Edco Eindhoven B.V..


Discover best-sellers, contemporary designs, personalised gifts and more from Gift destination brands including Joe Davies, Sifcon, SUCK UK, Lesser & Pavey, Widdop & Co, Sass & Belle, Rex International, Kikkerland Europe B.V, Giftware Trading, Elgate Products, Ashleigh & Burwood, Enesco, Puckator, Lang’s, Bomb Cosmetics, Upper Canada, Heathcote & Ivory, The Somerset Toiletry Company. The English Soap Company, Shearer Candles, and Sense Aroma. The vibrant greetings sector flourishes with Ohh Deer, Ginger Ray, The Art File, Wrendale Designs, Emma Ball, The Great British Card Company Plc, Brainbox Candy, Nigel Quiney Publications, Paper Salad, Noel Tatt Group and many more.


Christmas, Festive & Floral brings together Country Basket Imports Limited, Lotus Imports, Sincere UK Limited, Florelle International, and Davies Products (Liverpool) Ltd; and in the burgeoning Kids, Toys, and Play sector meet with Kandy Toys, Keel Toys, TY UK Ltd, Aurora World, The Noble Collection, and House of Marbles.


HASBRO’s Peppa Pig celebrates her 20th birthday at Spring Fair. Join Peppa's Party on Monday 5th and Tuesday 6th February at 4:30pm for pink drinks and cupcakes at Peppa's Playground in the Kids, Toys & Play sector in Hall 5.


The show also welcomes a host of innovative trend-led licensed products including gifts, collectibles, toys, clothing, and housewares from Disney characters, Royal Botanic Gardens Kew, Marvel, Metallica, Jurassic Park, Moomins, Peter Rabbit, Paddington, Pokemon, Sonic, Crayon, Friends, Minecraft, The Beatles, Avatar, Batman, Star Wars, and Barbie, to popular TV personalities such as Mary Berry, Olly Smith and interior household names including Terence Conran, Catherine Lansfield, Cath Kidston, Sara Miller, and William Morris. Look out for Captivate Brands, Pure Tabletop, Riva Home, TY UK, Whitehouse Leisure, Fizz Creations, Paladone, Sting in the Tale, Half Moon Bay, Lasgo, Star Images Enterprise, Blue Sky Studios, The English Ladies Co, Heroes Inc, Rock Off Retail, The Source Wholesale, The Carat Shop Infinity Brands, Enesco, Pyramid International, Spike Leisurewear, Heathcote & Ivory, and The English Soap Company.


Fashion destination Moda is made up of three key sectors; Clothing & Footwear, Fashion Accessories, and Jewellery & Watch, and offers a front row seat to the latest trends, new designers and must-have looks that will adorn the season. The next show presents a fresh edit and hundreds of new season looks. Discover new collections from Lighthouse Clothing, Peace of Mind (POM), Saloos, Luella, Soya Concept, Goose Island, Marsylka, Jessica Graaf, Powder Design, Breuning, Lesley Donn, Hanron, London Pearl, Deil Joseph, Big Metal, Spoke 925, Gecko, DNX, Envy, Soruka, Fonem, My Doris, Lisa Angel, Aurosmith, Amanda Karen Jewellery, Gold Trip, Virchoo, Miss Sparrow, JK Henderson, Alice Wheeler, Rock Luggage, Prime Hide, EarthSquared, Islander UK, Das Impex, Luggage Club, Ashwood Leather, and many more.


Catherine Morgan, Buyer at The Little Gift House says, "I have been coming to Spring Fair for the last 13 years as my business relies on it. Spring Fair is the most inspirational trade show, and it’s the perfect location for us."


The meeting-place for retail, Spring Fair 2024 brings the industry together to create the most compelling and comprehensive content programme to date. From experts to rising stars, industry leaders take to the stage to deliver exclusive trend forecasts, valuable insights, and inspiring masterclasses.


Gadelrab adds, “We’ve ramped up the onsite experiences and created three stages full of incredible content and resources. Dive into future trends at Trend Talks, visit the Masterclass Studio to grow your business with insights and tips from industry giants like Google and B Corp on an array of topics including strategic buying, social media, customer experience, and conscious consumerism. Big name keynote speakers including Theo Paphitis and Dame Zandra Rhodes take to the Inspiring Retail Stage, and who doesn’t love a Happy Hour. Join us every day for a Sip & Shop at 4.30-5.30pm at the Masterclass Studio and Trend Talks stages – the perfect opportunity to toast the successful year ahead with industry peers and keep browsing the aisles for your next best-selling products.”


Buyers will also discover The New Product Showcase, Cardmitment campaign, The Gift of the Year Showcase, #SBS Village, and the Trend Trails for highlighting unique finds around the show.


Spring Fair has always been about championing excellence in retail. The 2024 show has got the awards ceremonies to prove it, from the GTN Greatest Christmas Awards to Gift of the Year and De Monfort University Footwear competition – join in to celebrate industry professionals and future industry talents.


For buyers in need of a break from all the shoptalk, take advantage of free tea and coffee in the buyer’s lounges. Visitors will also enjoy more seating areas, subsidised cloakrooms, abundant seating areas to relax and recharge, buyer concierge information points around the show, and discounts at Resort Word.


The Buyer Concierge Information Points will be located near hall entrances throughout the show, helping buyers with their onsite journey and experience. Each sector also now has dedicated community support manager to assist buyers in planning ahead for the show, and to provide support onsite and post-event as needed.


After a long day walking the aisles, buyers are invited to attend the show’s new Sip & Shop Happy Hours. Four locations across the Gift, Home, Moda & Everyday sectors including the Summerhouse Café and Trend Talks stage will offer bubbles, music, and networking from 4.30 – 5.30pm on Sunday to Tuesday.


The NEC is easily accessible by train, car, coach or plane and has FREE parking for all visitors courtesy of Spring Fair! Although some rail strikes are scheduled to take place during Spring Fair, don't let this stop you attending. The strikes will only affect the 2nd day of the show (Monday 5th) and only selected train lines will reduce their service while many will be operating as normal. Learn more here Travel Updates | Traffic News | the NEC, Birmingham.


Navigate the show with the handy Spring Fair app. It includes an interactive map, comprehensive exhibitor lists, AI-powered product recommendations and search features – once you’ve looked at a product it automatically finds others like it for you to view, plus unique on-site exhibitor offers & discounts, and powerful planning tools so you can experience everything the show has to offer with ease.


For more information please visit

Keywords: Spring Fair, Trade Show, retail

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