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The next edition of Spring Fair, taking place 4-7 February 2024, sees the launch of the show’s newest business platform, Pitch Live. Offering a launchpad for exhibitors to present their best products in a Dragon’s Den-style feature, the six finalists have been announced.


Pitch Live invites exhibitors to take to the Trend Talks stage in Hall 6 with their most prized and innovative products and pitch live to an esteemed panel of judges and an engaged retail audience. For buyers, this is THE place to find the newest and most innovative products, offering a front-row seat to quality products in the gift and fashion destinations.


On Monday 5th February at 3pm Pitch Live Gift gets underway. Pitch Live - Gift Products - SpringFair 2024. The Finalists confirmed are:


Willsow - exhibitors/willsow-1

Creators of the first ever plantable children's books! Once you have read the stories you can plant the pages or the entire book to grow the main character. The books are created to leave the least impact to the earth and the best impact to the reader / grower.


Ducky Zebra - exhibitors/ducky-zebra


Ducky Zebra creates award-winning sustainable clothes for babies and children up to 6 years old. The ‘child approved’ designs are free from stereotypes and inspire kindness and confidence in those who wear them. Clothes are made from GOTS organic cotton, with clever features such as two-way zips for easy dressing, and roll-down cuffs to give extra length as the child grows. Their designs are unisex and seasonless, meaning they can be passed on to friends and family no matter what the season or gender.


Go On, Make Me Ltd - exhibitors/go-make

Go On Make Me designs and sources sustainable new innovative dexterity toys and gifts that are attractive and compelling to children and adults alike, providing a much needed diversion from phone and computer screens. Designed to encourage creativity with a modest challenge and the need to focus on physical interaction, creativity, satisfaction and fun are at the very heart of the products.

On Tuesday 6th February, return to the Trend Talks stage for Pitch Live MODA Pitch Live - MODA Products - SpringFair 2024. The Finalists are:


Vurchoo Ltd - exhibitors/vurchoo

Vurchoo’s Studs of Hope is designed to be an evergreen collection of affordable jewellery that simultaneously represent and support the countries they are inspired by. More specifically they were designed with the aim of helping children around the world escape poverty and find education. Comprised of ethically sourced gold, silver and mixed metals, as well as gemstones, Studs of Hope was created to bring ethical jewellery to the masses. By purchasing one of the Studs of Hope pieces, Vurchoo gives 10-25% of profits to charities in the UK and overseas via its partner UK registered charities.


Nerik - exhibitors/nerik

Introducing the Transformative Garment & Scarf range called Nerik. This  innovative range is more than just clothing: It's a sustainable, shape-shifting masterpiece that adapts to your needs and how you want to look, offering multiple styles in one.


Merry People - exhibitors/merry-people-designs-uk

Merry People began in 2014 when founder Dani Pearce ended up with wet feet and ruined shoes after her rainy commutes in Melbourne, Australia. Dani grew up on a farm in one of the wettest parts of Australia, so knew of the importance of a quality pair of Wellies. When she moved to the city, she found herself needing a waterproof footwear option that could work for everyday wear, from city to country. And so Merry People was created!


Finalists will have the opportunity to enhance their brand recognition, grow their audience, gain invaluable feedback and possibly get a new listing! The winner will receive a 2m² space off their 2025 stand, two 1-hour consultancy sessions (press relations, mentoring & hands on strategic advice) with Sharon Good, CEO of Good Results PR.


Inspiring retail’s creators and curators, Spring Fair has brought the industry together for over 70 years so retail's people can discover the latest products and trends. The next show will be an inspirational experience dedicated to the magic of discovery. Buyers will see, touch and experience thousands of the latest products across four key destinations - Home, Gift, Moda, and Everyday - and 13 definitive sectors. An efficient show layout designed around buyer’s needs will mean less time spent finding suppliers and products and more time experiencing them and everything else the show has to offer.



Spring Fair

4th – 7th February 2024

NEC Birmingham.

For more information please visit  


To register for your free ticket visit


For further press information and images please contact Philippa Suitters at Good Results.


M: 07866 362980

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