Visitor registration opens for Brand Licensing Europe – returning fresh from 2024’s record-breaking show

 

BLE – 7-9 October 2025 – register for a free visitor pass now

 

Hot on the heels of 12,000 licensing professionals uniting at Licensing Expo in Las Vegas last month and a record-breaking Brand Licensing Europe in September 2024, which attracted almost 11,000 attendees, BLE returns to London from 7-9 October 2025 and online registration is now open.

 

BLE is Europe’s leading event for licensing, brand extension and collaborations organised by Informa Markets’ Global Licensing Group and sponsored by industry trade association Licensing International (LI).

 

“This year, BLE will bring together thousands of leading retailers, licensees and manufacturers from across Europe and beyond to connect with around 250 brand owners and agents to power the development of licensed consumer products and brand collaborations over the next two to five years,” said Ella Haynes, BLE event director.

 

“The global licensing industry was recently valued by Licensing International at $396.6 billion last year, an uptick of 3.7% over 2023 and, once again, tracking ahead of overall global retail performance. BLE is the premier opportunity to do business with European brands globally and global brands in Europe. If you are a European retailer, manufacturer or service provider looking to do business with license-ready brands, BLE is a must for your calendar.”

 

Almost 1,500 retailers attended BLE in 2024, a YoY increase of 22%, including:

 

Aldi
Asda
ASOS
Bargain Max
Bershka
Boots
C&A
Celio
Dexy Co
Dick’s Sporting Goods
Dunelm
El Corte Ingles
Forbidden Planet
Frasers Group
H&M
Habitat
JENNYFER
Lidl
LUSH
Mango
Marks & Spencer
Mercadona
Miniso
Next
PEP
Pets at Home
Poundland
Primark
Pull&Bear
Reiss
Sainsbury’s
Selfridges
Specsavers
Stradivarius
Tesco
Undiz
Uniqlo
Urban Outfitters
WH Smith
Zara
Zavvi
 

 

“Events like BLE are key for networking. You get exposed to new brands, fresh insight, and industry knowledge that you might not always access in your day-to-day role,”

said Mae Tilley, Assistant Buyer – Ladies Nightwear, F&F at Tesco.

 

“BLE is an amazing opportunity to meet brands that can deliver value and connect emotionally with our customers,”

 

said 2024 attendee Jamie Sloan, Brands Account Manager, Iceland Foods.

 

This year, almost 200 brand owners and agents are already confirmed to exhibit across character and entertainment, brands and lifestyle, art, design and image licensing, including Paramount, Pokémon, LEGO, Warner Bros. Discovery, The Smiley Company, Studiocanal, Hasbro, Real Madrid FC, Le Petit Prince, Capcom, Beanstalk, Difuzed, emoji, Manchester City FC and many, many more including:

 

Sport

24hr Le Mans
Chelsea Football Club
FC Barcelona
FC Porto
Federacâo Portuguesa De Futebol
French Football Federation
Manchester City FC
Moto GP
Newcastle United
Real Madrid FC
Tour de France
UEFA Club Competitions

Gaming

Ubisoft
Bandia Namco Entertainment
Capcom
Konami
Rebellion
 

Toys and games

Asmodee Spot it!/Dobble, Catan, Ticket to Ride and Exploding Kittens
Cloudco Entertainment with Care Bears, Madballs, and Holly Hobbie
Hasbro
MGM Industries
Sanrio with Hello Kitty
 

Animation / entertainment

Aardman with Wallace & Gromit, Shaun the Sheep, Chicken Run, Timmy and Morph
All3Media with The Traitors, Race Across The World, Gogglebox and more
Banijay Kids & Family
BBC Studios
BlueZoo Productions with Pip and Posy, Numberblocks, It’s Pony, and The Adventures of Paddington
Crunchyroll for anime and manga fans
Magic Light Pictures with the Gruffalo and more
Toei Animation
 

Not for Profit

Ashmolean Museum Oxford
Imperial War Museums
London Zoo
Natural History Museum
Royal Horticultural Society
Science Museum
Van Gogh Museum
V&A
 

Licensing agents

Beanstalk
Bulldog Licensing
CAA-GBG
Caroline Mickler Licensing
Golden Goose
IMG Licensing
Licensing Link
Licensing Management International
Start Licensing
WildBrain CPLG
 

And, to date, new exhibitors for 2025 include:

Ballon D’Or
D-Way Creative Studio
Doodle Productions with Messy Goes to Okido
Give & Keep (G&K)
Grundig
Pop culture brands heo
Hong Kong Trade Development Council
Naturalica Foods
notjust Clothing
Sahinler
Save the Children
Storm International
The Sky is the Limit Publishing
Ultimate Guard

 

Brand Licensing Europe runs 7-9 October 2025 at Excel London and visitors can register for a free pass here. European visitors attending from outside the UK may need to apply for an ETA, which can be done quickly and easily here.