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WRENDALE LAUNCH PLUSH â€˜PRIZE TICKETâ€™ CAMPAIGN
Supporting stockists and introducing new additions to the character collection
Wrendale Designs, well known for their gorgeous giftware and greeting cards featuring the award-winning characterful artwork of Hannah Dale are excited to launch their ‘Prize ticket’ campaign, designed to support their stockists and to help them promote the new plush characters from Wrendale.
The campaign provides each participating stockist with a special golden ticket entitling the lucky winner to claim a plush character from the original best-selling collection, courtesy of Wrendale. The stockist is also provided with a media pack and a promotional guide helping them to promote the competition to their customers along with ideas of how to run the promotion in their shop.
The new characters, available for delivery from mid September include Daphne the guinea pig, Elvis the owl and Fern the squirrel. Each one is inspired by well-known illustrations from the best-selling ‘Country Set’ card collection. Using the highest quality, soft and tactile fabrics to capture the essence of the animal as well as the illustrations they are truly brought to life in plush form and make a wonderful gift.
From the 10th September, stockists across the UK will be able to raise awareness of the campaign, sharing additional social media assets created by Wrendale across their channels in a bid to create a buzz around the hidden tickets and increase footfall in their shops.
‘We are always keen to do what we can to support our stockists, providing customers with content they can share on social media, web-ready product images for their websites and anything else we can possibly do to help support their sales. We are very aware of the tough time that retailers have had navigating their way through the pandemic and this prize ticket campaign is something we wanted to launch as a ‘thank you’ to our retailers who have been so loyal and supported us over the years’
says Hannah Dale, artist and founder of Wrendale.