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Welcome to "AI: Insights for Business Success" by The Giftware Association. This white paper delves into the transformative potential of Generative Artificial Intelligence (GenAI) across various…
We’ve just wrapped our new national study, The Gift Shift, uncovering how the cost-of-living crisis is reshaping Christmas gifting. From no-gift pacts to second-hand presents and rising…
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The Giftware Association are partnering with Lifestyle, part of Motivates – the UK’s fastest growing multichoice gift card, available in over 5,000 stores across the UK. To become…
he gift card industry is worth over £7billion and growing. Understanding this market and how to run an effective gift card program can increase revenue, drive customer acquisition and …
