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Resources to help you, your business, and your team thrive and survive in today's business world.
The GA actively listens to our members to bring you the most up-to-date resources as well as those evergreen subjects that can always give your business a boost. Come and learn with us.
Welcome to "AI: Insights for Business Success" by The Giftware Association. This white paper delves into the transformative potential of Generative Artificial Intelligence (GenAI) across various…
We’ve just wrapped our new national study, The Gift Shift, uncovering how the cost-of-living crisis is reshaping Christmas gifting. From no-gift pacts to second-hand presents and rising…
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Watch nonsensical hour-long Master Class with Nonsensical’s CEO, Oli Hills; TikTok Account Manager, Matt Stokes; and Head of Partnerships, Melina Lee to learn how brands can showcase and…
The E-Commerce - US Guide, July 2024 provides a comprehensive overview of the rapidly evolving U.S. e-commerce landscape, offering invaluable insights into trends, strategies, and best practices…
First in the series, Getting Started With Pop-up Retail: From Strategy to Execution is presented to you by the Giftware Association in partnership with SpaceandPeople. The webinar will empower…
Did you know you can reach an average of 500,000 customers weekly in a leading shopping centre in the UK? High-Traffic Venue Selection: Understanding Consumer Demographics and Traffic Patterns…
This guide provides a step-by-step process for reporting copyright infringement on Temu. Created in collaboration with McDaniels Law and The Giftware Association, it helps designers, brands …
Planning a pop-up is exciting - but executing it may be less so and more taxing if you’re not prepared like a pro. In this session, we walk you through the operational backbone of pop-…
Expanding into the US can be an exciting step for giftware brands, but it’s also a complex one. This GA Takeaway breaks down what setting up in the US really involves, from routes to market…
A practical overview of the new EU Packaging and Packaging Waste Regulation and what it really means for homeware and giftware businesses. This resource breaks down the key themes, timelines…
We recently joined a Department for Business and Trade Business Academy webinar exploring the current situation in the Middle East and more importantly, what it means in practice for businesses…
CompareFX will educate members on how banks and FX providers charge for their services, highlight common hidden fees, and explain what to look out for so businesses can protect themselves from…
When designing or redesigning your retail space it is important to create an aesthetic that fits with your brand and products. There are many companies out there who will design your space, …
Deciding on which shows to visit can be difficult. It is easy to get FOMO when you see other retailers visiting one you are not at. However, it’s important to think about which products…
Deciding on which show to exhibit at can be difficult. It’s a balance of finding the ones that will get you in front of the right buyers at a cost that works for you. The best known are…
Disability Confident is a government scheme that has been designed to help employers make the most of the talent that disabled people can bring to the workforce. This is through the attraction…
In 2021 17.8% of the population across England and Wales were classed as disabled. In 2022 Mencap carried out the ‘Big Learning Disability Survey’ and discovered only 26.7% of working…
As business owners and managers we appreciate and recognise the work our teams do for the business. But often times our level of appreciation is not matched by a big budget to demonstrate this…
Visual Merchandising is a combination of art and science and is about appealing to all of our customer's senses (not just the visual that is suggested in the name!). Much of our perception of…
We are in the product business and want to sell those products. We could just put them out on a shelf and hope for the best. However, by considering our visual merchandising and understanding…
We are surrounded by colour and the psychology of colour is a fascinating topic (see another of our educational resources for more on this). For this resource however we are focusing on the …
As we discuss in our Visual Merchandising: What is it? resource, Visual Merchandising is a mix of art and science. The benefit is that many have gone before us and there are some basics that…
Tradefairs are a great way to market your B2B business, but they do require a lot of upfront planning and preparation! After all, you don’t want your investment to turn into an expense…
When operating a physical retail business there are many practical policies and procedures to consider. The aim of this document is to outline these with a few prompts for each to help you consider…
Learn from the French Embassy how best to approach Trade in France and where to start your journey. France has one of Europe's best performing economies With a population of close to 68 million…
A session to explore and discuss the challenges of engaging retailers and buyers. GA members will be given insights into the inner workings of retailers and the factors that may affect…
