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the giftware association

Pop-up Retail: Right Place. Right Time. Real Results

Do you want to choose what’s ideal for your brand, or simply what’s available?


Venue Selection Makes All the Difference

In pop-up retail, space isn’t just where you set-up shop, it’s part of your strategy. The right venue drives reach, relevance and results. It puts you where your audience already is and where your next customer is going to be, ready to discover you and your brand.


SpaceandPeople treats venue selection as a retail decision, not simply a logistical job. These decisions are powered by nearly 25 years of insights and data because where you show up is just as important as how you show up.


Key factors to look for in a Pop-up Retail Location


Not all high-footfall locations will be high-performing opportunities for you, and SpaceandPeople matches your brand with the right venues that align with your product, audience and goals.


Shopper/Product Fit


Who’s walking by? Are they likely to stop, browse and buy?


Dwell Time & Spending Insights


Understand your customer behaviours - when they shop, how long they shop for and how much they spend


Retail Mix Compatibility


How does your offering complement the existing retail mix?


Format Flexibility


Are you best suited to a bespoke set-up, an on-mall kiosk or something else?


What’s pop-up retail and who’s it for?


Pop-up retail is an effective short-term retail strategy built for brands that value customer engagement, fast insights, real-world traction and tangible results.

SpaceandPeople’s Rock Up and Pop Up service is an end-to-end retail solution developed to help new brands, seasoned retailers and aspiring brands to set up, trade, and scale on their terms. This solution includes business planning, custom-kiosk design and set-up, optional staffing and merchandising, logistics, and on going support with retailers able to pick-and-mix elements of their choosing. Whether you’re testing a new product, entering a new region or growing – Rock Up and Pop Up makes it possible for you.


About SpaceandPeople
SpaceandPeople offers pop-up retail, customer acquisition and brand experience
solutions that are flexible, cost-effective, face-to-face, measurable and designed for
impact. No matter where you are in your retail journey, SpaceandPeople matches your
ambition with the right opportunity.



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